CITATION

Bowden, Mark and Ford, Andrew. Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word. US: McGraw-Hill, 2012.

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

Published:  September 2012

eISBN: 9780071793018 0071793011 | ISBN: 9780071793001

Book description:

PROVEN NONVERBAL STRATEGIES THAT WIN SALES

When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation.

Winning Body Language for Sales Professionals reveals the universal body language signals that command instant respect and teaches you how to use them to:

  • Avoid being perceived as just another “salesperson”

  • Earn lasting trust—without saying a word

  • Interpret others’ body language to determine “friends” and “enemies”

  • Create an environment that puts buyers at ease

  • Influence the feelings and behavior of your prospects

These are the secrets every salesperson has been waiting for. When you com¬municate in a positive way with your body language, your words hold greater weight than ever—and winning the sale is just a handshake away.

MARK BOWDEN is the author of Winning Body Language. He is a noted body language expert and creator of TruthPlane™, a communication training company and method¬ology used by Fortune 50 companies and CEOs throughout the world. ANDREW FORD is a sales performance management consultant, coach, and founder of the sales training firm Sales CoPilot.

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