Linda Richardson is president of The Richardson Company, a sales training and management consulting firm whose over 100 clients include Johnson & Johnson, Morgan Stanley, Unisys, Hoffman-LaRoche, Tiffany & Co., Lucent Technologies, Citicorp, Sony, Andersen Consulting, Southwestern Bell, and Price Waterhouse. An adjunct professor at the prestigious Wharton Business School, she is the author of five previous books, including Winning Group Sales Presentations, Selling by Phone, and Sales Coaching— Making the Great Leap from Sales Manager to Sales Coach published by McGraw-Hill. For additional information on The Richardson Company, please call 215-735-9255 or E-mail at www.richardsonco.com.
