Build Customer Relationships and Win Big Revenue!
“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.”—Bob Reynolds, President & CEO, Putnam Investments
“Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .”—Steve Levy, ESPN SportsCenter anchor
“Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.”—Michael O’Hara Lynch, Head of Global Sponsorship, Visa
“At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.”Lucien Boyer, President & Global CEO, Havas Sports & Entertainment
About the Book:
During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.
Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:
The Marketing Playbook: how to identify those who are dying to spend money with you
Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments”
The Revenue Game: how to build revenue instead of selling concepts
Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.
Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
Lou Imbriano, the Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and becoming custodians of the brand. Formerly a radio and TV producer, he has appeared on numerous local Boston radio and television programs. Lou has been profiled on Forbes.com as one of its “Names You Need to Know” and has written multiple columns for the Sports Business Journal. Lou, who teaches sports marketing at Boston College, is based in Boston, MA. Visit Lou at www.louimbriano.com. Elizabeth King, a professional writer and test preparation educator, is author of Outsmarting the SAT. She lives in New York City.
Keywords: BOOK, GUIDE, HOW TO, SOCIAL MEDIA, BRAND, BRANDING, MARKETING STRATEGY, BUSINESS MESSAGE, COMMUNICATE, COMMUNICATION, PROMOTION, MARKET RESEARCH, PRODUCT, ADVERTISING, ADVERTISE, TARGET MARKET, COMPETITIVE ADVANTAGE, VALUE, PRODUCT DEVELOPMENT, ROI, MULTILEVEL, MULTI-LEVEL, FOUR PS, PS, FOUR P'S, P'S, SEO, SEARCH ENGINE OPTIMIZATION, CRM, CUSTOMER RELATIONSHIP, SOCIAL NETWORKING, FACEBOOK, MYSPACE, MY SPACE, CONSUMER BEHAVIOR, PUBLICITY, PUBLIC RELATIONS, PR, MEDIA RELATIONS, MESSAGING, GUERILLA, GUERRILLA, OPT IN, FOUR PILLARS OF PROFIT DRIVEN MARKETING, POSITIONING, MARKETING WARFARE, THE NEXT EVOLUTION OF MARKETING, REPOSITIONING, MARKETING DEMYSTIFIED, BOOK, CLICKS, CUSTOMERS, ONLINE TRAFFIC, SEARCH ENGINE OPTIMIZATION, SEO, ONLINE, WEBSITE, E-MAIL, SEARCH, ONLINE ADVERTISING, BEST PRACTICES, WEBINARS, TRADE SHOWS, VIDEO, EXPOSURE OUTLETS, DO-IT-YOURSELF, NETWORKS, ONLINE SEARCHES, ADVERTISING, BLOGGING, MICROMEDIA, MOBILE MARKETING, CELL PHONE, SMART PHONE, IPHONE, BOOKMARKING, EVENTS, MULTIMEDIA, REVIEWS, OPINION, VIDEO, SOCIAL, NETWORKING, NETWORK, SOCIAL NETWORK, TWITTER, FACEBOOK, LINKEDIN, FLICKR, FOUR SQUARE, SQUARE, FOURSQUARE, IPHONE, DROID, IPAD, MOBILE, LIKE, FAN, ANALYTICS, ANALYZE, WEB, CPM, RATES, METRICS, AFFILIATE, PARTNER, PARTNERSHIP, CLICK-THROUGH, CLICK-THROUGH RATE (CTR), CONVERSION RATE, COST-PER-CLICK (CPC), COST-PER-ACTION (CPA), CPM, CUSTOMER ACQUISITION COSTS, HIT, HYBRID MODEL, IMPRESSIONS, PAGE VIEW, PAY PER CLICK (PPC), PAY PER LEAD (PPL), PAY PER SALE (PPS), SITE STICKINESS, SURROUND SESSION, UNIQUE VISITORS, WEB SITE TRAFFIC, BANNER AD, BEYOND THE BANNER, BUTTON AD, HTML BANNER, INTERSTITIALS, POP-UP AD, POP-UNDER AD, RECTANGLE AD, RICH MEDIA, SKYSCRAPER AD, TEXT AD, VERTICAL BANNER, AD BLOCKING, BANNER BLINDNESS, BUZZWORD, COOKIE, EMAIL SPAM, FFA, INCENTIVIZED TRAFFIC, MOUSETRAPPING, OPT-OUT, PAGEJACKING, SPAM, SEARCH ENGINE SPAM, TRICK BANNER, ADVERTISING NETWORK, CACHING, FREQUENCY CAP, HOUSE ADS, KEYWORD MARKETING, RATE CARD, REP FIRM, RUN-OF-SITE (ROS), RUN-OF-NETWORK (RON), SELF-SERVE ADVERTISING, SPONSORSHIP, UNDERDELIVERY, DESCRIPTION TAG, DOORWAY PAGE, DOORWAY DOMAIN, INVISIBLE WEB, KEYWORD, KEYWORD DENSITY, KEYWORD RESEARCH, KEYWORDS TAG, LINK POPULARITY, LINK TEXT, LOG FILE, MANUAL SUBMISSION, META TAG GENERATOR, META TAGS, PAY PER CLICK SEARCH ENGINE, SEARCH ENGINE OPTIMIZATION, SEARCH ENGINE SUBMISSION, SEARCH SPY, TITLE TAG, TOP, URL, VOLUNTEER DIRECTORY, DIGITAL, AGGREGATE, AGGREGATION, AGGREGATING, SELECT, SELECTION, SELECTING, PRESERVE, PRESERVING, PRESERVATION, CULL, GATHER, MAINTENANCE, MAINTAIN, ARCHIVE, ARCHIVING, ASSETS, DRUDGE, HUFFINGTON, RETRIEVE, RETRIEVAL, RESEARCH, EXPERT, SEARCH, SOCIAL MEDIA, BRAND, BRANDING, METADATA, DIGITAL CURATION CENTRE, SCARP, LIMS, LIFETIME VALUE, LTV, FREQUENCY, MONETARY ANALYSIS, RFM, SEGMENTATION, ANALYTICS, LOYALTY, TURN CLICKS INTO CUSTOMERS, SMM, BLOG, BLOGGING, MICROBLOG, MICROBLOGGING, SOCIAL NETWORK, SOCIAL NETWORKING, BOOKMARK, BOOKMARKING, CONTENT, CONTENT SHARING, AUDIO, VIDEO, YOUTUBE, EBOOK, SEMINAR, INDIRECT MARKETING, IM, DIRECT MARKETING, DM, BRAND, BRAND BUILDING, WORD OF MOUTH, VIRAL, POSITION, POSITIONING, PROMOTE, PROMOTION, GET RICH WITH TWITTER, HOW TO MAKE MONEY WITH YOUR BLOG, HOW TO SELL ANYTHING ON EBAY . . . AND MAKE A FORTUNE!, MINUTE SOCIAL MEDIA MARKETING, WAYS TO USE SOCIAL MEDIA TO BOOST YOUR MARKETING, DENTSU WAY, , THE POWER OF REAL-TIME SOCIAL MEDIA MARKETING, MANAGER'S GUIDE TO SOCIAL MEDIA, CURATION NATION, SUCCESSFUL MARKETING PLAN, LIKEABLE SOCIAL MEDIA, THE OLD RULES OF MARKETING ARE DEAD, THE SOCIAL MEDIA STRATEGIST, STRATEGIC DATABASE MARKETING