Publication Cover

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People


Published: August 2013
ISBN: 0071801251
e-ISBN: 007180126X

Book description:

Lead Your Business the Starbucks Way

Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.

In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:

  • Savor and Elevate

  • Love to Be Loved

  • Reach for Common Ground

  • Mobilize the Connection

  • Cherish and Challenge Your Legacy

Leading the Starbucks Way is a penetrating look at the inner workings of one of today’s most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.

In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.

Praise for Leading the Starbucks Way

“Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!”Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

“Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty.”Brian Tracy, author of Full Engagement

“Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community.”Robert Spector, author of The Nordstrom Way

Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture.”John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup

"Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience." Kirkus Reviews

Joseph A. Michelli is an organizational consultant who focuses on intersections of business, leadership, and workplace productivity. He is the bestselling author of The Starbucks Experience, The New Gold Standard, Prescription for Excellence, and The Zappos Experience. One of today’s leading thinkers on the topic of customer experience, Michelli also speaks to corporate audiences approximately 60 times a year.

Keywords: THE STARBUCKS EXPERIENCE, THE NEW GOLD STANDARD, PRESCRIPTION FOR EXCELLENCE, THE ZAPPOS EXPERIENCE, HOWARD SCHULTZ, JOHN CULVER, MOTIVATE, INSPIRE, ENGAGE, ENGAGEMENT, EMPLOYEE ENGAGEMENT, MOTIVATION, INSPIRATION, INSPIRING, LEAD, MANAGE, MANAGEMENT, MANAGING, TEAM, EMPLOYEE, WORKFORCE, STAFF, CONVERSATION, ENGAGE, MENTOR, COACH, BOOK, GUIDE, HOW TO, MANAGE, MANAGING, MANAGEMENT, ENGAGE, MOTIVATE, INSPIRE, EMPLOYEE, STRATEGY, COACH, TEAM, TEAMS, TEAM BUILDING, WORKFORCE, EVALUATE, EVALUATION, PERFORMANCE, GOALS, INNOVATION, INNOVATE, DIFFICULT EMPLOYEE, HIRING, FIRE, FIRING, FIRE, EXECUTIVE, ORGANIZATION, SHAREHOLDER, STAKEHOLDER, SHARE HOLDER, STAKE HOLDER, EXPERIENTIAL LEARNING, ORGANIC GROWTH, SMART GOALS, OWNERSHIP, OWN, GOALS, GOAL SETTING, OBJECTIVE, BUSINESS, SUCCESS, SUCCEED, TASK, STRATEGY, METHOD, METHODOLOGY, JOB, CAREER, COMPANY, SMALL BUSINESS, ENTREPRENEUR, ENTREPRENEURSHIP, ENTREPRENEURIAL, OBSTACLE, SMART, VISUALIZE, SMART GOALS, SPECIFIC, SIGNIFICANT, STRETCH, STRETCHING, SIMPLE, MEASURABLE, ATTAINABLE, RELEVANT, TIME BOUND, MEANINGFUL, MOTIVATE, MOTIVATIONAL, MANAGEABLE, MANAGE, MANAGING, TIME ORIENTED, TIME FRAMED, TIMED, TIME BASED, TIME BOXED, TIMELY, TIME SPECIFIC, TIMETABLED, TIME LIMITED, TACK, TRACKING, TRACKABLE, TANGIBLE, REALISTIC, APPROPRIATE, ACHIEVE, ACHIEVING, ACHIEVABLE, ASSIGN, ASSIGNED, ASSIGNABLE, ACTION, ACTIONABLE, ACTION ORIENTED, AMBITIOUS, ALIGN, ALIGNING, ALIGNED, ASPIRATIONAL, RESULTS, RESULTS FOCUSED, RESULTS ORIENTED, RESOURCE, RESOURCES, RESOURCED, REWARD, REWARDING, MURPHY, HARD GOALS, CHRISTIANSEN, THE ZIG ZAG PRINCIPLE, ZIG ZAG, ZIGZAG, CRUCIAL CONVERSATIONS, LEADERSHIP ENHANCING THE LESSONS OF EXPERIENCE, IN SEARCH OF LEADERSHIP, WOODEN ON LEADERSHIP, THE ESSENTIAL WOODEN, ENGAGING THE HEARTS AND MINDS OF ALL YOUR EMPLOYEES, BUILT TO SERVE, HOW TO BE A GREAT COACH, HOW TO MOTIVATE EVERY EMPLOYEE, HANDBOOK FOR LEADERS, LEADERSHIP WHEN THE HEAT IS ON, THE POWELL PRINCIPLES, THE WELCH WAY, THE LOMBARDI RULES, HOW TO MANAGE PERFORMANCE, EXECUTIVE WARFARE, PERFECT PHRASES FOR MOTIVATING AND REWARDING EMPLOYEES, PERFECT PHRASES FOR BUILDING STRONG TEAMS, HOW WE LEAD MATTERS, THE CONFIDENT LEADER, ENGAGING THE HEARTS AND MINDS OF ALL YOUR EMPLOYEES, PERFECT PHRASES FOR EFFECTIVE MANAGERS, IN SEARCH OF LEADERSHIP, SECRETS OF THE WHITE HOUSE FELLOWS, PERFORMANCE LEADERSHIP, RED RUBBER BALL AT WORK, SAY IT LIKE OBAMA, SOROS, LEADERSHIP WITHOUT EXCUSES, CUSTOMER DRIVEN OPERATIONS MANAGEMENT, STRATEGIC FORECASTING, CEO MATERIAL, JUST ASK LEADERSHIP, DEALING WITH PEOPLE YOU CAN'T STAND, BUILT TO SERVE, BEATING THE GLOBAL CONSOLIDATION ENDGAME, MANAGEMENT LESSONS FROM MAYO CLINIC, ENDING THE MANAGEMENT ILLUSION, THE NEW GOLD STANDARD, HOW TO PLAN AND EXECUTE STRATEGY, THE GHOSN FACTOR, THE NEW MANAGER'S HANDBOOK, HOW TO MANAGE PERFORMANCE, MANAGING IN TIMES OF CHANGE, PROJECT MANAGEMENT, ELEMENTS OF FAMILY BUSINESS SUCCESS, CHASING THE RABBIT, EQUIPPED TO LEAD, BEYOND THE DEAL, PERFECT PHRASES FOR MANAGERS AND SUPERVISORS, PERFECT PHRASES FOR PERFORMANCE REVIEWS, PERFECT PHRASES FOR DOCUMENTING EMPLOYEE PERFORMANCE PROBLEMS, PERFECT PHRASES FOR PERFECT HIRING, PRODUCT MANAGER'S DESK REFERENCE, STRATEGIC CORPORATE COMMUNICATION, NEW AGE OF INNOVATION, INNOVATOR'S PRESCRIPTION, EVERYTHING I KNOW ABOUT BUSINESS I LEARNED AT MCDONALDS, GROWN UP DIGITAL, WARGAMING FOR LEADERS, LEAN SIX SIGMA FOR FEDERAL SERVICES, TOYOTA SUPPLY CHAIN MANAGEMENT, CRUCIAL CONVERSATIONS, COACHING FOR IMPROVED WORK PERFORMANCE, WHY EMPLOYEES DON'T DO WHAT THEY'RE SUPPOSED TO DO AND WHAT TO DO ABOUT IT, GREAT COMMUNICATION SECRETS OF GREAT LEADERS, OWNERSHIP THINKING, WHAT MAKES GREAT LEADERS GREAT, THE MOUNTAIN WITHIN, ZAPPOS EXPERIENCE, PRESCRIPTION FOR EXCELLENCE, THE WELL BALANCED LEADER