Health Promotion Practice
This book considers the key steps in the practice of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening.
The wide range of approaches available are considered, including:
◗ Motivational interviewing
◗ Theatre
◗ Mass media
◗ Social marketing
◗ Community development
◗ Public policy
Finally the authors discuss how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.
Wendy Macdowall is a Lecturer in Health Promotion, Chris Bonell is a Senior Lecturer in Social Science & Epidemiology, James Hargreaves is a Lecturer in Epidemiology and Kaye Wellings is Professor of Sexual and Reproductive Health, London School of Hygiene & Tropical Medicine; Maggie Davies is Principal Advisor in International Health Development at the Department of Health; Ford Hickson is a Senior Research Fellow at Sigma Research, University of Portsmouth; Antony Morgan is Associate Director of Research at the National Institute for Health and Clinical Excellence; Ginny Brunton, Helen Burchett, Rebecca Rees and Vicki Strange are Research Officers and Meg Wiggins is Assistant Director, Social Science Research Unit, Institute of Education; Oliver Davidson is an Associate Professor in the Department of Psychological Medicine, Dunedin School of Medicine, University of Otago; Melvyn Hillsdon is Senior Lecturer in Exercise and Health Science at the University of Bristol; Roy Head is Director of Development Media International; Martine Stead is Deputy Director and Gerard Hastings is Professor of Social Marketing and Director of the Institute of Social Marketing, University of Stirling; Rhian Twine is the coordinator of the LinC office of the Wits/MRC Agincourt Health and Population Unit, University of the Witwatersrand; Mark Petticrew is Associate Director and Matt Egan is a Research Associate at the MRC Social and Public Health Sciences Unit, University of Glasgow; Viv Speller is a freelance public health consultant; and Fiona Sawney and Liza Cragg are freelance consultants.
Wendy Macdowall is Lecturer in Health Promotion and Chris Bonell is Senior Lecturer in Social Science and Epidemiology at the London School of Hygiene & Tropical Medicine.
Maggie Davies is Associate Director for Development at the National Institute for Health and Clinical Excellence.