The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience Norton, David September 1, 2017
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds Walter, Ekaterina , Gioglio, Jessica November 2, 2018
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Chavez, Tom , O’Hara, Chris , Vaidya, Vivek October 5, 2018
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Dayal, Sandeep November 30, 2021
From Scrappy to Self-Made: What Entrepreneurs Can Learn from an Ethiopian Refugee to Turn Roadblocks into an Empire Hagos, Yonas September 8, 2023
No Access
Full Access
