The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningBob GilbreathSeptember 3, 2009
REPOSITIONING: Marketing in an Era of Competition, Change and CrisisJack Trout, Steve RivkinOctober 9, 2009
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeDennis L. PrinceMarch 26, 2010
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and StayErnan RomanSeptember 27, 2010
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionTom FeltensteinJuly 19, 2010
30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your BusinessSusan GuneliusOctober 25, 2010
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersAdam MetzAugust 16, 2011
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)Dave KerpenMay 17, 2011
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online NetworkingLandy Chase, Kevin KneblJune 23, 2011
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural MovementsScott GoodsonJanuary 27, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
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