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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Chavez, Tom , O’Hara, Chris , Vaidya, Vivek October 5, 2018
Harness the Power of Big Data The IBM Big Data PlatformPaul Zikopoulos, Dirk deRoos, Krishnan Parasuraman, Thomas Deutsch, James Giles, David CorriganNovember 8, 2012
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and GamificationRajat PahariaMay 28, 2013
The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive WorkforceMatt Ferguson, Lorin Hitt, Prasanna TambeOctober 23, 2013