Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer ValueHarry Macdivitt, Mike WilkinsonSeptember 19, 2011
Contextual Pricing: The Death of List Price and the New Market RealityRobert Docters, Michael Barzelay, John G. Hanson, Cecilia NguyenOctober 19, 2011