Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy KawasakiRohit BhargavaMarch 31, 2008
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersAdam MetzAugust 16, 2011
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)Dave KerpenMay 17, 2011
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They AreCarmine GalloSeptember 21, 2011
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience Norton, David September 1, 2017
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds Walter, Ekaterina , Gioglio, Jessica November 2, 2018
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Weinstein,Mindy November 8, 2022
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