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CITATION

Howson, Cindi. Successful Business Intelligence. US: McGraw-Hill Osborne Media, 2007.

Successful Business Intelligence

Authors: Cindi Howson

Published:  November 2007

eISBN: 9780071596145 0071596143 | ISBN: 9780071498517
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  • Cover
  • About the Author
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Acknowledgments
  • 1. Business Intelligence from the Business Side
  • Business Intelligence by Other Names
  • How Business Intelligence Provides Business Value
  • The Business Intelligence Market
  • Battle Scars
  • The Research
  • Best Practices for Successful Business Intelligence
  • 2. Techno Babble: Components of a Business Intelligence Architecture
  • Operational and Source Systems
  • Data Transfer: From Operational to Data Warehouse
  • The Data Warehouse
  • Data Warehouse Tables
  • The Data Warehouse Technology Platform
  • Best Practices for Successful Business Intelligence
  • 3. The Business Intelligence Front-End
  • Business Query and Reporting
  • Production Reporting
  • Online Analytical Processing (OLAP)
  • Microsoft Office
  • Dashboards
  • Scorecards
  • Performance Management
  • Analytic Applications
  • Emerging BI Modules
  • Best Practices for Successful Business Intelligence
  • 4. Measures of Success
  • Success and Business Impact
  • How to Measure Success
  • Return on Investment
  • Number of Users
  • Other Measures of Success
  • Best Practices for Successful Business Intelligence
  • 5. The LOFT Effect
  • The Role of Luck
  • Opportunity
  • Frustration
  • Threat
  • The Role of Time
  • If There Is No LOFT Effect, Is Successful BI Still Possible?
  • Best Practices for Successful Business Intelligence
  • 6. Executive Support
  • Executive Support and Success
  • Which Executive Is the Best Sponsor?
  • Getting Executive Buy-In
  • The Role of an Executive Sponsor
  • Best Practices for Successful Business Intelligence
  • 7. D Is for Data
  • Data Quality
  • Successful Data Architectures
  • Master Data Management (MDM)
  • Right-Time Data
  • Data Quality’s Chicken and Egg
  • Best Practices for Successful Business Intelligence
  • 8. The Business-IT Partnership
  • Voices of Frustration
  • The Business-IT Yin-Yang
  • Meet the Hybrid Business-IT Person
  • How to Be a Better Partner
  • Alignment
  • Best Practices for Successful Business Intelligence
  • 9. Relevance
  • Relevance Brings Clearer Vision
  • Relevance Improves Patient Care
  • Relevance to Continental Gate Agents
  • The Role of Incentives
  • Personalization
  • Requirements-Driven BI
  • Best Practices for Successful Business Intelligence
  • 10. Agile Development
  • Waterfall Development Process
  • Agile Development Techniques
  • Sharper BI at 1-800 Contacts
  • Best Practices for Successful Business Intelligence
  • 11. Organizing for Success
  • Enterprise vs. Department BI
  • The BI Steering Committee
  • Business Intelligence Competency Centers (BICC)
  • BICC Guiding Principles
  • BI Shake-Up at Corporate Express
  • BI Team Leaders as Level 5 Leaders
  • Best Practices for Successful Business Intelligence
  • 12. The Right BI Tool for the Right User
  • The Importance of BI Tools
  • The Role of BI Standardization
  • The Right Tool for the Right User
  • The Most Successful BI Module
  • Best Practices for Successful Business Intelligence
  • 13. Other Secrets to Success
  • The Role of Culture
  • Promoting Your BI Capabilities
  • Training
  • A Picture Is Worth a Thousand Numbers
  • Best Practices for Successful Business Intelligence
  • 14. The Future of Business Intelligence
  • Emerging Technologies
  • Predicting the Future
  • BI Search & Text Analytics
  • Advanced Visualization
  • Rich Reportlets
  • The Future Beyond Technology
  • Words of Wisdom
  • Appendix A: This Successful BI Survey
  • Appendix B: Recommended Resources
  • Notes
  • Index