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CITATION

Wolcott, Robert and Lippitz, Michael. Grow from Within: Mastering Corporate Entrepreneurship and Innovation. US: McGraw-Hill, 2009.

Grow from Within: Mastering Corporate Entrepreneurship and Innovation

Authors: Robert Wolcott and Michael Lippitz

Published:  September 2009

eISBN: 9780071598330 0071598332 | ISBN: 9780071598323
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  • Contents
  • Prologue
  • Acknowledgments
  • Introduction: Corporate Entrepreneurship, Innovation, and Organic Growth
  • Entrepreneurship and Corporate Entrepreneurship
  • By the Numbers
  • The System Is the Solution
  • Lost in Transition
  • Ready, Fire, Aim . . . Not!
  • What Readers Can Expect
  • 1. Understanding Corporate Entrepreneurship
  • A Brief History of Corporate Entrepreneurship
  • What Exactly Is Corporate Entrepreneurship?
  • Entrepreneurs: Nature versus Nurture
  • Stories from the Front
  • Pitfalls of Corporate Entrepreneurship
  • Summary
  • 2. New Business Design
  • Fundamentals of New Business Design
  • A 360–Degree View of Corporate Entrepreneurship
  • Corporate Entrepreneurship as a Business Design Challenge
  • New Business Design in Action
  • Summary
  • 3. Emerging Models of Corporate Entrepreneurship
  • Organization and Resources: Essential Management Decisions
  • The Four Models of Corporate Entrepreneurship
  • Summary
  • 4. Which Model of Corporate Entrepreneurship is Right for you?
  • Corporate Entrepreneurship and Strategy
  • Thinking about Your Corporate Context
  • Getting Started: Commitment, Socialization, and Resources
  • Down the Road: The Transition and Scaling Challenge
  • Summary
  • 5. Leadership from all Levels
  • The House of the Emperor
  • The Role of Senior Executives in Corporate Entrepreneurship
  • Corporate Entrepreneurship Program Leadership
  • Lessons Regarding Leadership Support for the Aspiring Corporate Entrepreneur
  • Summary
  • 6. Grow from Within: Learn from Everywhere
  • Looking Outside, Worldwide
  • Open Innovation and Innovation Brokering
  • Globalization and Corporate Entrepreneurship
  • Corporate Entrepreneurship in Times of Trouble and Plenty
  • To the Future
  • A: Innovation Radar Concept Development Questions
  • What (Brand, Offerings, Platforms)
  • Who (Solutions, Customers, Customer Experience)
  • How (Value Capture, Processes, Organization)
  • Where (Supply Chain, Presence, Networking)
  • B: History of Corporate Entrepreneurship
  • Labs Rule!
  • Separate or Imitate?
  • Toward Global, Services–Oriented New Business Development
  • Further Reading
  • Index