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Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
CITATION
Fenn, Donna
.
Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
.
US
: McGraw-Hill, 2009.
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Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
Authors:
Donna Fenn
Published:
August 2009
eISBN:
9780071601894 0071601899
|
ISBN:
9780071601887
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Book Description
Table of Contents
Contents
Acknowledgments
Introduction: The Upstarts Are Coming!
Chapter 1 Extreme Collaborators: Building Cooperative Tribes to Compete
Chapter 2 Technology Mavens: Technology Is the Great Enabler and the Best Differentiator
Chapter 3 Game Changers: Disrupting the Status Quo and Altering the Playing Field
Chapter 4 Market Insiders: Marketing Fast and Furiously to Their Own Generation
Chapter 5 Brand Builders: A Brand Is a Dialogue, Not a Monologue
Chapter 6 Social Capitalists: Capitalism and Social Mission Make a Lovely Couple
Chapter 7 Workplace Renegades: Redefining the World of Work
Chapter 8 Morph Masters: Knowing How to Morph, Scale, and Grow Up
Chapter 9 The Future of Upstarts
Appendix A: Upstarts Survey
Appendix B: Expert Advice for Upstarts from Rock Star Entepreneurs
Bibliography
Index
