The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

Home >
Browse >
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

Authors: Bob Gilbreath

Published: September 2009

eISBN: 9780071627580 0071627588 | ISBN: 9780071625364

Cover

Title Page

Copyright Page

Contents

Acknowledgments

Introduction: The Search for Meaning

Part I: What is Marketing with Meaning?

1 Why Traditional Marketing is Meaningless: And Why Evolution is Essential

2 What Marketing with Meaning can do for you

3 Meaningful Solutions: Providing Valuable Information, Incentives, and Services

4 Meaningful Connections: Creating Entertaining Experiences that People Can Share with Others

5 Meaningful Achievements: Helping People Improve themselves, their Families, and the World

Part II: How to Implement Marketing with Meaning in Your Business

6 Start at the End: What do you Hope to Accomplish?

7 Just Ask: Discovering What Keeps People Up at Night and Gets them out of Bed in the Morning

8 Ideate, Rank, Liftoff

9 Measure, Adjust, and Keep Growing

10 The Future of Marketing with Meaning

Epilogue: Adding Meaning to Your Life

Endnotes

Index