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Oracle CRM On Demand Deployment Guide
CITATION
Saenger, Jeff;
Koehler, Tim; and
Peters, Louis
.
Oracle CRM On Demand Deployment Guide
.
US
: McGraw-Hill Osborne Media, 2010.
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Oracle CRM On Demand Deployment Guide
Authors:
Jeff Saenger
,
Tim Koehler
and
Louis Peters
Published:
May 2010
eISBN:
9780071717625 0071717625
|
ISBN:
9780071717632
Open eBook
Book Description
Table of Contents
Contents
Acknowledgements
Introduction
1 What You Should Know About Software-as-a-Service
What Companies Like Most About SaaS
What Companies Wish They Had Known About SaaS
The True Benefit of SaaS: Freedom to Focus on the Business
Shared Responsibilities and Obligations
Application Hosting
Design and Configuration
Software Upgrades
Ongoing Support and Maintenance
Summary
2 Overview of Oracle CRM On Demand
The CRM On Demand Application
The CRM On Demand Architecture and Service Model
Configuration Options
CRM On Demand Extensions
Summary
3 Getting the Most from Your Oracle CRM On Demand Service
Self-Service Through a Single Point-of-Access
Navigating to Support Resources
CRM On Demand Training
Recommended Training Courses
Using the Knowledge Base
Implementation Templates and Tools
Web Services Resource Library
Online Help
Customer Support
Mission and Model
Forums: Leveraging the Experts
Oracle Notifications and Communication
Planned and Unplanned Events
E-mail Communication
Registration to Receive E-mail Notification
Testing: What Are the Options?
Typical Testing Objectives
Choosing the Best Environments for Testing
Summary
4 Planning Your Oracle CRM On Demand Implementation
Setting the Course for Program Success
Engage Business Leaders
How to Establish a Business Context for Your CRM On Demand Program
Sample Business Objectives
Using Business Objectives to Guide Project Management
Success Factors in CRM On Demand Implementation Planning
Plan for Ongoing Improvement
Improve Processes
Allocate Time for Design
Choose an Effective “Rollout” Strategy
Roles, Responsibilities, and Resource Requirements
Business Roles
Technical Roles
End-User and Management Adoption
Assessing the Scope of Your Adoption Program
Human Factors Behind Adoption
Developing a User Adoption Plan
Influencing User Adoption
Summary
5 Designing Oracle CRM On Demand
Designing the Object Model
Baseline Objects
Modifying the Object Model
Best Practices for Object Model Design
Customizing Business Processes via the Object Model and Workflow
Designing the Business Process
Campaign Management Process
Sales Process
Service Request Management Process
Business Process Design Basics
Designing Data Access and Security
Functional Aspects of Roles
Analytics Access
Best Practices for Designing Access and Security
Designing for Analytics
Reports vs. Analytics
Understand Baseline Analytics and Assumptions
Considerations When Designing for Analytics
Summary
6 Sample Oracle CRM On Demand Designs
Horizontal Solutions: Business to Business (B2B) Equipment and Service Sales
B2B Sales Process Flow
CRM On Demand Design for B2B Sales
Horizontal Solutions: Consumer Support Services
Support Services Process Flow
CRM On Demand Design for Support Services
Vertical Solutions: Retail Banking Sales and Service
CRM On Demand Design for Retail Banking Sales and Service
Vertical Solutions: Pharmaceutical Sales Call Tracking
Pharmaceutical Sales Call Tracking Process Flow
CRM On Demand Design for Pharmaceutical Sales Call Tracking
Specialty Solutions: Delivering Relief to Families in an Emergency
Emergency Relief Issue Tracking Process Flow
CRM On Demand Design for Emergency Relief
Specialty Solutions: Account Planning
CRM On Demand Design for Account Planning
Summary
7 Best Practices for Configuring CRM On Demand
Field Configuration
Cascading Picklists
General Field Configuration Considerations
Field Management
Page Layouts
Web Applets
Dynamic Layouts
Custom Objects
Advanced Custom Objects
Considerations for Custom Objects
Data Access and Security
Access Controls
Workflow Management
Considerations for Workflow Management
Summary
8 Integration in Oracle CRM On Demand
User Interface Integration
Web Tabs
Web Linking
RSS Feeds
Web Application Integration
HTML Extensions
External Portal Integration
Considerations for User Interface Integration
Data Integration
Web-based Data Import
Oracle Data Loader
Data Export
Considerations for Data Integration
Web Services
Web Services Architecture
Common Uses for Web Services
Web Services Best Practices
Summary
9 Ongoing Maintenance and Administration
Monitoring User Adoption
Monitoring User Adoption by Monitoring Data Quality
Identifying and Addressing Performance-related Issues
CRM On Demand Performance Characteristics
Troubleshooting CRM On Demand Performance Issues
Preparing for Patches and Upgrades
Production Pod Maintenance
Stage Pod Maintenance
Upgrades
Deploying New Features and Customizations
Deploying Standard Features
Deploying Advanced Customizations
Deploying Custom Reports
Summary
A: Advanced Configuration with CRM On Demand
Creating Relationships
Creating One-to-Many Relationships
Creating Many-to-Many Relationships
Creating One-to-One Relationships
Creating Many-to-Many Relationships Using Advanced Custom Objects
Embedded Analytics
Advanced Field Management
Default Values on a Service Request
Derived Default Value
Opportunity Field Validation
Lead Field Validation
Workflow Rules
Opportunity Field Update
Service Request E-mail Notification
Cross-Object Workflow
Integration Event
Index