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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
CITATION
Abraham, Joe
.
Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
.
US
: McGraw-Hill, 2011.
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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
Authors:
Joe Abraham
Published:
March 2011
eISBN:
9780071760140 0071760148
|
ISBN:
9780071754514
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Book Description
Table of Contents
Contents
Acknowledgments
Introduction
Part One: What Is Your Entrepreneurial DNA?
Chapter 1 Four Entrepreneurs Walk into a Bar . . .
Chapter 2 Your Entrepreneurial DNA Drives Your Business Strategy
Chapter 3 Entrepreneurial DNA in Action
Chapter 4 Discovering Your BOSI Profile
Part Two: How Can You Make Your Entrepreneurial DNA Work for You?
Chapter 5 The Builder DNA: “People Drive Me Nuts”
Chapter 6 Seven Business Optimization Strategies for Builder DNA
Chapter 7 The Opportunist DNA: “Who Cares, Let’s Do It”
Chapter 8 Seven Business Optimization Strategies for Opportunist DNA
Chapter 9 The Specialist DNA: “Three Cheers for the Tortoise”
Chapter 10 Seven Business Optimization Strategies for Specialist DNA
Chapter 11 The Innovator DNA: Fish Out of Water
Chapter 12 Seven Business Optimization Strategies for Innovator DNA
Part 3 Building Your Strategic Plan
Chapter 13 Setting the Foundation of Your New Strategic Plan
Chapter 14 Designing Your New Strategic Plan
Chapter 15 The Real Journey Is About to Begin
Appendix A: The SPACE Marketing Funnel
Appendix B: The Credibility Analyzer for Opportunist DNA
Appendix C: The Relationship Analyzer for Builder DNA
Index
