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CITATION

Fox, Jeffrey J. and Reiss, Robert. The Transformative CEO: IMPACT LESSONS FROM INDUSTRY GAME CHANGERS. US: McGraw-Hill, 2012.

The Transformative CEO: IMPACT LESSONS FROM INDUSTRY GAME CHANGERS

Authors: Jeffrey J. Fox and Robert Reiss

Published:  May 2012

eISBN: 9780071794992 0071794999 | ISBN: 9780071794985
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  • Contents
  • Acknowledgments
  • Authors’ Notes
  • Meet the Transformative CEOs
  • 1 The Transformative CEO
  • 2 On Transformative CEOs
  • 3 How to Turn Around a Company
  • 4 Protect or Change the Company Culture
  • 5 Put Culture First and Forever
  • 6 Hire to Your Culture
  • 7 Performing While Transforming
  • 8 Have a Higher Purpose
  • 9 Give Back
  • 10 Nothing is Impossible
  • 11 Take the Risk
  • 12 Obstacles Are Opportunities
  • 13 Expensive Customer Service Is Free
  • 14 How to Innovate
  • 15 Make Everything Better, Better, Better!
  • 16 Defend Ideas
  • 17 Lead with Love
  • 18 Leadership is Not a Friendship Contest
  • 19 Be Aware of Your Wake
  • 20 On Decision Making
  • 21 Plan with Principles
  • 22 “263 is Zenny”
  • 23 Dollarize or Die
  • 24 Always Price to Value
  • 25 Sell. Sell. Sell.
  • 26 Be a Bold Brand Builder
  • 27 Tell Stories
  • 28 Beware of Your To-Do List
  • 29 80 Percent is a Lot
  • 30 A $700 Billion Cost Cut
  • 31 Look to the Numbers
  • 32 Live and Lead by the Girl Scout Law
  • 33 Exude Delight
  • Epilogue: Fun
  • Index