Keywords: BOOK, GUIDE, HOW TO, SALES STRATEGY, SELLING STRATEGY, SALES STRATEGIES, SELL, SELLING STRATEGIES, SELLING STRATEGY, SELLING, METRICS, PROSPECT, CUSTOMER, CLIENT, PRESENT, OBJECTIVE, GOAL, PROCESS, FIELD, TACTICS, NEGOTIATION, NEGOTIATE, CLOSE, CLOSING, CLOSING THE SALE, DEAL, DECIDE, DECISION, TRUST, SKEPTICAL, SKEPTICISM, AUTHENTIC, AUTHENTICITY, RELATIONSHIP, TRUST, REFERRAL, CONSULTATIVE, COMPLEX, SALES GOALS, REFER, REFERRAL, RELATIONSHIP SELLING, LEAD, LEADS, PRICE DIFFERENTIATION, CRM, COMPLEX SALE, OBJECTION, SALES CYCLE, PROSPECTIVE, CUSTOMER, CLIENT, BUYER, BUYING CYCLE, BOSWORTH, TARGET, TARGETING, STORY, TRAIN, TRAINING, AUDIENCE, REJECTION, REJECT, FIELD, RESIST, RESISTANCE, PRESENTATION, SCHIFFMAN, MAJOR ACCOUNT SALES STRATEGY, SPIN SELLING, SPIN SELLING FIELDBOOK, ENDLESS REFERRALS, SELLING TO THE C SUITE, SOLUTION SELLING, SPIN SELLING, CUSTOMER CENTRIC SELLING, CUSTOMER CENTRIC, STORY, SALES STORY, STORY SELLING, HOPE IS NOT A STRATEGY, SECRETS OF VITO, LEAD GENERATIONS FOR THE COMPLEX SALE, THE NEW SOLUTION SELLING, EMARKETING STRATEGIES FOR THE COMPLEX SALE, POWER MESSAGING SALES SOLUTION, ACCELERATE THE SALE, 25 TOUGHEST SALES OBJECTIONS, TARGET OPPORTUNITY SELLING, RACKHAM, BOSWORTH, SELLING TO THE C SUITE, STORY SELLING, WHAT GOT YOU HERE WON'T GET YOU THERE, CRACKING THE SALES MANAGEMENT CODE, THE POWER OF POSITIVE SELLING, MAKE THE SALE HAPPEN BEFORE LUNCH, MAKE IT HAPPEN BEFORE LUNCH