501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second EditionTom FeltensteinJuly 19, 2010
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing Turner, Jamie , Moxley, Chuck September 28, 2021
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees SuccessDuane KnappMarch 21, 2008
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceKaren PostNovember 15, 2011
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the RestMarshal CohenDecember 11, 2009
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsAndrea PhillipsMay 31, 2012
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship MarketingAbaete de Azevedo, Ricardo PomeranzSeptember 29, 2008
The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's BusinessSriram Dasu, Richard ChaseJune 26, 2013
Customers First: Dominate Your Market by Winning Them Over Where It Counts the MostBolivar J. BuenoMarch 15, 2012
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Chavez, Tom , O’Hara, Chris , Vaidya, Vivek October 5, 2018
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising AgencyKotaro Sugiyama, Tim AndreeNovember 22, 2010
Drucker on Marketing: Lessons from the World's Most Influential Business ThinkerWilliam CohenOctober 17, 2012
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessJoe PulizziSeptember 3, 2013
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Wright, Ted November 11, 2014
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingLon SafkoSeptember 4, 2012
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeDennis L. PrinceMarch 26, 2010
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Didner , Pam September 15, 2014
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your BusinessPaul M. RandAugust 30, 2013
Instagram Power: Build Your Brand and Reach More Customers with the Power of PicturesJason MilesSeptember 17, 2013
Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for SuccessGina Carr, Terry BrockOctober 16, 2013
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds Walter, Ekaterina , Gioglio, Jessica November 2, 2018
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Miller, Mark , Conley, Lucas March 23, 2018
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More Kerpen, Dave March 20, 2015
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)Dave KerpenMay 17, 2011
The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with EveryoneJed AlpertMarch 15, 2012
The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningBob GilbreathSeptember 3, 2009
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. PearsonMarch 28, 2011
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy KawasakiRohit BhargavaMarch 31, 2008
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your BrandEkaterina Walter, Jessica GioglioMarch 3, 2014
REPOSITIONING: Marketing in an Era of Competition, Change and CrisisJack Trout, Steve RivkinOctober 9, 2009
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence MarketingMark SchaeferFebruary 15, 2012
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into CurrencyLiz CrawfordMarch 20, 2012
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersAdam MetzAugust 16, 2011
The Social Employee: How Great Companies Make Social Media WorkCheryl Burgess, Mark BurgessJuly 31, 2013
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online NetworkingLandy Chase, Kevin KneblJune 23, 2011
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and InfluenceIan GreenleighSeptember 10, 2013
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online PresenceMike LewisOctober 22, 2012
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentEric Greenberg, Alexander KatesSeptember 18, 2013
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th EditionRoman Hiebing, Scott Cooper, Steve WehrenbergSeptember 15, 2011
The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time Schaefer , Mark August 14, 2014
The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers CraveJames Amos, BJ EmersonAugust 14, 2012
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy SierraMack CollierMarch 26, 2013
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing PlansRobert HamperAugust 14, 2013
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural MovementsScott GoodsonJanuary 27, 2012
No Access
Full Access
No AccessFull Access