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CITATION

Allison, Kay. Secrets from the Innovation Room. US: McGraw-Hill, 2004.

Secrets from the Innovation Room

Authors: Kay Allison

Published:  October 2004

eISBN: 9780071454384 0071454381 | ISBN: 9780071443753
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  • Terms of Use
  • Want to learn more?
  • Contents
  • Acknowledgments
  • Introduction
  • "You’re Looking in the Wrong Places"
  • So Why This Book?
  • 1 Defining the Undefinable
  • Left Brain, Right Brain
  • Logic Versus Energy
  • 2 Enemies of Ideas and Innovation
  • 3 Asking Questions
  • A Story Break
  • Being and Doing
  • Look Around and Listen
  • Springboard Mentality
  • The Energy You Bring
  • Hold the Space
  • The Big "So What?"
  • Exploring the Context
  • Spell It Out
  • Underneath the Chop
  • Imagining the Ideal
  • Creating and Using Exercises
  • A Coat of Arms
  • Before, During, and After: The Three-Panel Cartoon
  • A Path Through the Day
  • The Internal Weather Report
  • From CFOs to 12-Year-Olds
  • 4 Releasing Potential Energy
  • New and Improved
  • Brand First, Product Second
  • The Traditional Innovation Process
  • A New Innovation Process
  • Oh, Well
  • Acknowledge the Conflict
  • Again: Logic Versus Energy
  • Climbing Down the Benefit Ladder
  • "Of Course!"
  • Just Add Water
  • Identifying Paradox
  • Adapt to the Consumer
  • 5 Open the Aperture
  • The Copernican Shift
  • A No-Nonsense Approach
  • The Energy is in the Listener
  • Empathy Boards
  • Piece by Piece
  • 6 Break the Board
  • Personality and Spirit
  • Experiencing the Rush
  • But—
  • 7 Measuring the Voltage
  • Optimal Experience
  • Mapping the Response
  • Ask the Experts
  • The Answers at the Back of the Book
  • Index