Speak Like a CEO: Secrets for Commanding Attention and Getting Results

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Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Authors: Suzanne Bates

Published: March 2005

eISBN: 9780071466172 0071466177 | ISBN: 9780071451512

Contents

Preface

Acknowledgments

Introduction

Part 1 The Secrets: What CEOs and Leaders Know

1. What It Means to Speak like a CEO (the Ones You Really Admire)

2. Eight Secrets of Successful CEOs and Leaders Who Speak Well

3. You’re as Good as You Decide to Be

4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years

5. The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras

6. The Authenticity Gap: Why the Real You Must Shine Through

7. Taking Stock: How Do Your Skills Add Up?

8. Creating a Plan: Leaders Know It’s the Way to Get Farther, Faster

Part 2 The Situations: A Survival Guide for the Events Where You Must Speak and Be Great

9. Speeches

10. Presentations

11. Q&A Sessions: Thinking on Your Feet

12. Media Interviews

13. Leading Meetings

14. Conversations

Part 3 The Strategies: Become a Great Speaker by Making a Plan and Working It

15. Ten Things You Can Do to Guarantee Success

16. Five Coaching Plans

Appendix A: Checklists

Appendix B: Frequently Asked Questions

Appendix C: Resources and Recommended Reading

Appendix D: Communication and Leadership

Appendix E: The Gettysburg Address: Abraham Lincoln

Index