CITATION

Bernstein, William J.. The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk. New York: McGraw-Hill Education, 2000.

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

Published:  October 2000 Pages: 206

eISBN: 9780071399579 | ISBN: 9780071362368

Book description:

Profit through good times and bad with a resilient, diversified portfolio

The Intelligent Asset Allocator has helped thousands of people like you build wealth through carefully diversified portfolios. Now, with global markets in constant flux, balancing risk and reward is more critical than ever.

Self-taught investor William Bernstein offers no gimmicks, inside secrets, or magic solutions-just the facts about investing and calm, smart advice on how to build and manage a portfolio designed for the long run. This is all you need, despite claims of the advisors and pundits looking to profit from your hard-earned money. This easy-to-understand guide provides everything you need, including:

* The basics of finance-historical, psychological, and institutional * Time-tested strategies for improving the risk/reward ratio * Ways to sharpen your focus to improve portfolio management

Bernstein walks you through the fundamentals of important topics like multiple-asset portfolios, optimal asset allocations, market efficiency, and strategy implementation.

No one knows the future of markets. Your forecast is as good as that of the last financial pundit you saw on TV. Trust your instincts, trust your research, and trust the proven-effect approach of The Intelligent Asset Allocator, and your portfolio will deliver returns through the blue skies and storms of financial markets.

William Bernstein (North Bend, OR) runs a website--www.efficientfrontier.com--known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.