Built for Use: Driving Profitability Through the User Experience

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Built for Use: Driving Profitability Through the User Experience

Built for Use: Driving Profitability Through the User Experience

Authors: Karen Donoghue

Published: March 2002 Pages: 272

eISBN: 9780071406277 | ISBN: 9780071383042

Copyright

contents

foreword

preface

acknowledgments

introduction

part one the case for the customer experience

1 the gap between what customers want online and what they get

2 nine things a marketer needs to know about user-experience strategy

3 building trust through the user experience

part two strategic experience envisioning

4 capture what customers want in the user experience

5 architect and envision: marry the business model to the interface

6 make it happen: build for extreme usability and business evolution

7 evolving, encouraging, and protecting user experience

part three the future

8 the future of user-experience design: global, mobile, and intelligent

conclusion

appendix: tying profitability to usability

endnotes

glossary

index