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CITATION

Sincere, Michael. Understanding Stocks. US: McGraw-Hill Education, 2004.

Understanding Stocks

Authors: Michael Sincere

Published:  2004

ISBN: 9780071435826 0071409130
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  • Copyright
  • Contents
  • Acknowledgments
  • Introduction
  • How to Read this Book
  • PART ONE WHAT YOU NEED TO KNOW FIRST
  • CHAPTER 1 Welcome to the Stock Market
  • The Stock Market: The Biggest Auction in the World
  • What Is a Share of Stock?
  • Stock Certificates: Fancy-Looking Pieces of Paper
  • You Buy Stocks for Only One Reason: To Make Money
  • New York: Where Stock Investing Became Popular
  • Three Major Stock Exchanges
  • Joining a Stock Exchange
  • Corporations: Convincing People to Buy Their Stock
  • Individual Investors
  • Short-Term Traders
  • Professional Traders
  • How Wall Street Keeps Score
  • How Much Did You Make?
  • Why Stocks Are a Good Idea
  • Risk: The Chance You Take When You Buy Stocks
  • CHAPTER 2 Stocks: Not Your Only Investment
  • Bonds: Misunderstood but Popular Fixed-Income Investments
  • Mutual Funds: A Popular Alternative to Individual Stocks and Bonds
  • Cash
  • Investing in Real Estate and Real Estate Investment Trusts (REITs)
  • CHAPTER 3 How to Classify Stocks
  • Stock Sectors
  • Classifying Stocks: Income, Value, and Growth
  • Dividends: Another Way to Make Money
  • Penny Stocks
  • CHAPTER 4 Fun Things You Can Do (with Stocks)
  • Diversification: Avoiding Putting All of Your Eggs in One Basket
  • Asset Allocation: Deciding How Much Money to Allot to Each Investment
  • Compounding: Creating Earnings on Your Earnings
  • The Stock Split: Convincing People to Buy Your Stock
  • Selling Short: Profiting from a Falling Stock
  • Other Ways to Classify Stocks
  • CHAPTER 5 Understanding Stock Prices
  • Basic Stock Quote
  • Detailed Stock Quote
  • Stock Price
  • CHAPTER 6 Where to Buy Stocks
  • Full-Service Brokerage Firm: Bells and Whistles for a Price
  • The 1987 Stock Market Crash: Electronic Trading Is Born
  • Online Investing and Trading: Saving Money on Commissions
  • What Happens after You Open a Brokerage Account?
  • The Types of Orders You Can Place with a Brokerage Firm
  • Limit Order: Slower Fills at Competitive Prices
  • Stop-Loss Order: Protecting You from Financial Disaster
  • Placing Your First Order
  • Order Routing: How Your Order Is Sent
  • If You Don’t Have the Money
  • Electronic Communication Networks
  • PART TWO MONEY-MAKING STRATEGIES
  • CHAPTER 7 Want to Make Money Slowly? Try These Investment Strategies
  • CHAPTER 8 Want to Make Money Fast? Try These Trading Strategies
  • Day Trading: Buying and Selling in Minutes
  • Market Timing: A Controversial and Difficult Strategy
  • Short the Rallies: The Opposite of Buy and Hold
  • Exchange-Traded Funds: A Clever Way to Spice Up Your Portfolio
  • Trading on News
  • Trading Options
  • PART THREE FINDING STOCKS TO BUY AND SELL
  • CHAPTER 9 It’s Really Fundamental: Introduction to Fundamental Analysis
  • Fundamental Analysis: An Overview
  • The Concepts behind Fundamental Analysis
  • CHAPTER 10 Fundamental Analysis: Tools and Tactics
  • Income Statement: Learning How a Company Makes Money
  • Earnings per Share: Determining How Much Money the Company Makes
  • The Earnings Estimates Game
  • Looking at Stock Ratios
  • Problems with Fundamental Analysis
  • CHAPTER 11 Let’s Get Technical: Introduction to Technical Analysis
  • The Stock Chart
  • Line, Bar, and Candlestick Charts
  • Trend Lines
  • Support and Resistance
  • Introduction to Stock Patterns
  • Gaps
  • Problems with Technical Analysis
  • CHAPTER 12 Technical Analysis: Tools and Tactics
  • Volume: An Underestimated but Powerful Indicator
  • Advanced Technical Indicators and Oscillators
  • Conclusion
  • CHAPTER 13 The Psychology of Stocks: Introduction to Sentiment Analysis
  • Psychological Indicators
  • PART FOUR UNCOMMON ADVICE
  • CHAPTER 14 What Makes Stocks Go Up or Down
  • The Federal Reserve System: A Government Group You Can’t Ignore
  • The Dollar: I’m Falling and I Can’t Get Up
  • Inflation
  • Economic Indicators
  • Deflation: An Unusual Nightmare
  • Politics: The Government Influences the Stock Market
  • CHAPTER 15 Why Investors Lose Money
  • Mistake #1: You Don’t Sell Your Losing Stocks
  • Mistake #2: You Let Your Winning Stocks Turn into Losers
  • Mistake #3: You Get Too Emotional about Your Stock Picks
  • Mistake #4: You Bet All Your Money on Only One or Two Stocks
  • Mistake #5: You Are Unable to Be Both Disciplined and Flexible
  • Mistake #6: You Don’t Learn from Your Mistakes
  • Mistake #7: You Listen to or Get Tips from the Wrong People
  • Mistake #8: You Follow the Crowd
  • Mistake #9: You Aren’t Prepared for the Worst
  • Mistake #10: You Miss Out or Mismanage Money
  • CHAPTER 16 What I Really Think about the Stock Market
  • Listen to Traders, Not Investors
  • Keep a Lot of Cash
  • Psychology Makes the Market Go Round
  • Don’t Trust Earnings Estimates
  • Use Both Technical and Fundamental Analysis
  • Losing (a Little) Money Can Be Educational
  • Get Your Finances in Order
  • Buying and Holding Isn’t for Everyone
  • The Market Doesn’t Always Go Up
  • The Markets Are Not Fair to Individual Investors
  • Not Everyone Should Invest in Individual Stocks
  • And Yet There Are Exceptions
  • A Trading Strategy That Works
  • Conclusion
  • Index