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CITATION

Prince, Dennis L.. Unleashing The Power Of eBay®. US: McGraw-Hill Education, 2005.

Unleashing The Power Of eBay®

Authors: Dennis L. Prince

Published:  2005

ISBN: 9780071471213 0071445188
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  • Contents
  • Acknowledgments
  • Introduction
  • What’s Different about This Book?
  • Why You? Why Me?
  • What’s Waiting for You Inside
  • I’m on Your Side
  • Remember, Change Is Good
  • Part 1: eBay: It’s Not Just for Cleaning Out the Attic Anymore
  • Chapter 1: A Fresh Look at an Old Mainstay: A Decade of eBay
  • From Experiment to Economic Revolution
  • The PEZ Legend—Debunked!
  • Pierre and His Merry Men
  • Meg against the Machine
  • Pop! Goes the Culture
  • Why Does All This Matter to Your Business?
  • Chapter 2: New Ways to Use eBay, Day by Day
  • Necessity is Still the Mother
  • It’s Not the Same Old eBay Anymore
  • You, the Next Innovator
  • Chapter 3: Cool New eBay Tools
  • The Basic Item-Listing Page, Updated
  • New One-Day Listings for Fast Sales
  • Prefilled Forms for Fast Listings
  • Bulking up Your Bulk Listings
  • eBay’s Shipping Calculator
  • Postage from Your Printer
  • Other Cool Tools off eBay
  • New Tools around Every Turn
  • Chapter 4: Understanding the eBay Economy
  • eBay: The Hub of a Self-Contained Economy
  • Here Come the Nielsens
  • A MicroEconomy
  • Chapter 5: What’s Selling on eBay and Who’s Selling It?
  • Research the Market, Constantly
  • Making Use of the eBay “Hot Items” List
  • Tagging Along with eBay’s Merchandising Calendar
  • Current Trends: The High Price (and Value) of Memories
  • Another New Trend: Handmade Goods for Homegrown Profits
  • Driving Your Own Trend
  • Chapter 6: Great Sales for Ordinary Goods
  • Daily Needs
  • The Clutter You Keep
  • The Hauls of Higher Education
  • Bubbles, Boxes, and Peanuts
  • Don’t Forget about the Things You Can’t Sellb on eBay
  • Part 2: Build a Better Business, eBay Style
  • Chapter 7: Your eBay Business Plan
  • Your Business Plan Will Be Your Best Friend
  • The Path to Business Planning
  • Defining the Pieces of the Plan
  • Who’s Playing on Your Team?
  • Why Some Small Businesses Fail
  • Yes, There Is a Silver Lining
  • Chapter 8: eBay Industrialized: Machinery for Your Business
  • Building Your Business on an eBay Budget
  • Doctors, Dentists, and Chiropractors, Too
  • Why Not Go Wholesale?
  • Buying on eBay Makes Light Work of Heavy Equipment
  • The Truth Behind eBay’s Business and Industrial Success
  • eBay Teams with GlobalSpec to Benefit Your Business
  • A Bid for Easy Equipment Financing
  • A New Venue for the Industrious Seller
  • Chapter 9: The Feedback on Feedback
  • Founding of a Forum
  • The New Value of a Stellar Reputation
  • It’s Still All about Trust
  • The Cost of Negative Energy
  • The Legal Repercussions
  • Changes to eBay’s Negative Feedback Policy
  • Chapter 10: Still a Fee-sible Endeavor?
  • A Look at eBay Fees Today
  • Countering the Fee Increases
  • A Philosophical Look at Fees and Your Profit on eBay
  • A Small Price to Pay
  • Chapter 11: Fighting Fraud
  • The Current Statistics
  • Understanding “Phishing” and “Spoofing”
  • A New Place for an Old Fraud
  • A Patsy for Employment
  • How eBay Fraud Affects Your Business
  • Chapter 12: Simplifying Shipping
  • Packaging Supplies at Your Fingertips
  • Heavy-Duty Shipping
  • Go Greyhound, and Leave the Shipping to Them
  • Restating Your Shipping Policies
  • Chapter 13: Developing Your Marketing Strategy
  • The Key Ingredients of a Marketing Plan
  • Identifying and Understanding Your Target Market
  • Understanding the Elements of a Marketing Plan
  • Getting the Word out through Great Advertising
  • The Core Pieces of an Advertising Campaign
  • Some Immediate Marketing and Advertising Ideas to Employ
  • Tracking Trends to Improve Marketing Results
  • A Final Note
  • Chapter 14: Going International
  • What’s Really Different about International Sales?
  • First Things First: Establishing Your International Sales Policies
  • Accommodating Your International Audience
  • Accepting International Payments
  • Shipping Internationally
  • Can You Talk the Talk?
  • Chapter 15: Using Third-Party Auction Tools and Services
  • Listing Tools
  • A New Imaging Tool
  • A Favorite Bidding Tool
  • E-mail Marketing Tools
  • Part 3: eBay Innovators: Build Your Profits Using the Newest Tools and Strategies Available
  • Chapter 16: Other Inventory Sources You May Not Have Considered (or Perhaps Forgotten)
  • If You’ve Got Kids, You’ve Got Inventory
  • Trash Is Treasure
  • Garage Sales Are Back in Business
  • Other Sources to Remember for Great Secondhand Goods
  • Government Auctions Want You
  • Looking to the Lots
  • Getting on the Inside Track at Outlet Stores
  • Chapter 17: Stockless Inventory: The Current State of Drop Shipping
  • Understanding Virtual Inventories
  • Pros and Cons of Drop Shipping
  • Finding Reliable Drop Shippers
  • Keys to Managing Virtual Order Fulfillment
  • What Will You Drop Ship?
  • Chapter 18: Consign It
  • Why Consign?
  • More to Consider about Becoming a Consigno
  • eBay Steps Forward to Help Consignors and Consignees
  • Introducing the New Industry of Auction Drop-Off Stores
  • Chapter 19: A Never-Ending Supply: Selling Your Services
  • Glossary
  • Index