Anatomy of a Trend

Anatomy of a Trend

Authors: Henrik Vejlgaard

Published: 2008

ISBN: 9780071594707 0071488707

Contents

Introduction: From Intuition to Knowledge

Chapter 1 An Unsolved Mystery: Investigating the Trend Process

Chapter 2 The Cast of Characters: Trend Creators and Trendsetters

Chapter 3 What’s the Motive?: Psychology at Work

Chapter 4 The Setting: Where Worldwide Trends Begin

Chapter 5 The Plot Thickens: Dissecting Real-life Trends

Chapter 6 Toward the Climax: Identifying the Final Clues

Chapter 7 Anticlimax: Ups and Downs for Businesses

Epilogue: A Continuing Story: The Future of Trends

Acknowledgments

Sources

Index