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CITATION

Hiebing, Roman G. and Cooper, Scott W.. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. US: McGraw-Hill Education, 2003.

The Successful Marketing Plan: A Disciplined and Comprehensive Approach

Authors: Roman G. Hiebing and Scott W. Cooper

Published:  2003

ISBN: 9780071611237 0071395210
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Book description:

This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan.