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Turn Clicks Into Customers
CITATION
Forrester, Duane
.
Turn Clicks Into Customers
. McGraw-Hill, 2010.
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Turn Clicks Into Customers
Authors:
Duane Forrester
Published:
March 2010
eISBN:
9780071638685 0071638687
|
ISBN:
9780071635165
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Book Description
Table of Contents
Contents
Foreword
Acknowledgments
Overview
Chapter 1 Search Marketing Overview: The Essentials
Chapter 2 Performing Organic Search Marketing: Driving Low-Cost Traffic
Chapter 3 Converting Organic Search Marketing: The Five Pillars of Trust
Chapter 4 Paid Search Marketing: Driving Customers to Your Web Site
Chapter 5 Local Search Marketing: Narrowing Your Scope
Chapter 6 Videos and Webinars: Profit from Sharing Your Knowledge
Chapter 7 Internet Advertising Banners: A Tried and True Method
Chapter 8 Social Networking and Blogging: The New Way to Get Conversions
Chapter 9 Blogs and Communities: The Predecessors of Social Media
Chapter 10 E-mail Marketing: Tread Carefully to Reap Great Rewards
Chapter 11 Shopping Carts: Optimizing the Checkout Process
Chapter 12 Analytics: Running the Numbers
Chapter 13 Industry Expert Interviews: Direct Advice and Insights from Successful People
Chapter 14 Case Studies
Appendix 1
Appendix 2
Index
