The Expert's Edge: Become The Go-To Authority People Turn to Every Time

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The Expert's Edge: Become The Go-To Authority People Turn to Every Time

The Expert's Edge: Become The Go-To Authority People Turn to Every Time

Authors: Ken Lizotte

Published: 2008

ISBN: 9780071662192 0071495673

Contents

Forethought: What Is the Expert’s Edge?

Acknowledgments

1: Thoughtleading Today and in Days Past

2: The ROI of Thoughtleading: Why Experts with an Edge Make the Most Money

3: Are Thoughtleaders Made or Born?

4: Gauging Your Thoughtleading Potential

5: Developing Leading-Edge Ideas

6: The Five Pillars of Thoughtleading

7: Pillar 1A: Publishing Books

8: Pillar 1B: Publishing Articles

9: Pillar 2: Speaking to Groups and Followers

10: Pillar 3: Keeping Your Edge with Fresh Thinking

11: Pillar 4: Creatively Leveraging the Internet

12: Pillar 5: Making Vigorous Use of the Media

13: Maximizing Your Expert’s Edge: Sales, Relationships, and a Loyal Following

14: How Thoughtleading Serves Us All

Afterthoughts

Index