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CITATION

Degen, Helmut and Yuan, XiaoWei. UX Best Practices How to Achieve More Impact with User Experience. US: McGraw-Hill Osborne Media, 2011.

UX Best Practices How to Achieve More Impact with User Experience

Authors: Helmut Degen and XiaoWei Yuan

Published:  November 2011

eISBN: 9780071752527 0071752528 | ISBN: 9780071752510
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  • Contents
  • Forewords
  • Acknowledgments
  • Introduction
  • Chapter 1 Collaborative, Innovative Design Briefs:
  • What Is a Design Brief Anyway?
  • The Format of a Design Brief
  • How Long Should a Design Brief Be?
  • When Do You Need a Design Brief?
  • Who Is Accountable for Developing a Design Brief?
  • Client or Partner?
  • Co-ownership
  • What Level Should the Co-owners Be?
  • Design Is a Problem-Solving Discipline
  • The Collaborative Brief Development Process
  • Critical Content of a Design Brief: A Checklist for Success
  • Business Impact of Developing a Collaborative Design Brief
  • Becoming a Collaborative Strategic Partner
  • Credibility and Trust
  • Summary
  • Chapter 2 Institutionalizing User Experience to Achieve Business Success
  • Who Is SAP?
  • What Is SAP[sup(®)] Business ByDesign[sup(™)]?
  • The Project History
  • Why Did We Do Something Different with SAP Business ByDesign?
  • The Role of the User Experience Team
  • Phases of the Project
  • Phase 1: Design the Solution (Target Design)
  • Phase 2: Get Closer to the Target Design
  • Phase 3: Move to Lean Software Development
  • Key Lessons and Recommendations
  • Recommendations for Impacting the Technology
  • Recommendations for Impacting the Organization and People
  • Recommendations for Impacting the Process
  • Conclusion
  • Summary
  • Chapter 3 Influencing the Establishment and Sustainable Development of UX: Strategic Selection in Different Phases
  • The Role Played by Ping An’s E-commerce Website
  • Ping An Website Customers
  • Ping An Website, User Experience Goals
  • Why UX Is Important
  • Advantages and Limitations of Developing UX at Ping An
  • Status and Development
  • Facilitating Cooperation Among Various Roles in the Whole Process
  • How Do Departments and Colleagues Cooperate with Each Other?
  • UX Team Members’ Responsibility
  • Leaders Play a Key Role
  • How UX Data and Conclusions Helped Sales Managers Understand the UX Profits
  • Ensuring Project Manager Involvement by Solving Problems with UX Work
  • Letting Product Managers Listen to Clients’ Voices in the Field
  • Making Use of Bench Marketing and Sales Data to Help IT Technicians
  • Implementing UX
  • Using Persona and Focus Groups to Understand Target User Group Requirements
  • Setting Priorities in the Execution Process of Product Development
  • Using Other Methods and UX Office After Product Launch
  • Maintaining Long-Term Communication to Further Improve Sales and Explore Requirements
  • Suggestions
  • Summary
  • Chapter 4 From Feature Centric to People Centric
  • Guiding the Document Flow
  • Developing CORSA
  • Here Comes Windows
  • The Turning Point
  • An Expert’s Look
  • Moving Forward
  • Test drive
  • Standardize, Standardize, Standardize
  • Beyond Colors and Buttons: Institutionalization
  • Users as Sellers
  • Summary
  • References
  • Chapter 5 The Effective User-Centered End-to-End Product Development Process
  • Understanding: The Strategic Values of User Experience on Current Telecom Product Development
  • Misperception: Limitations on UX Research
  • Research Should focus on Multiterminal and Multiservice User Experience
  • Cooperation Among Systems and Departments During Product Development
  • Implementation: How We Promoted the End-to-End UX Process of Telecom Product Development
  • Restructuring the User-centered Development Process
  • Optimizing Resource Allocation and Establishing a Professional UX Team
  • Conducting Whole Process Tests to Establish an End-to-End UX Test Model
  • Establishing an Assessment and Guarantee Mechanism
  • Promoting User-centered Ideas to Staff and Making It Part of Organization’s Culture
  • Results: Benefits of User Experience
  • Conclusion
  • Summary
  • Chapter 6 User Experience and Agile Development
  • The Business Context
  • Problems Addressed and Project Goals
  • The Development Context
  • Team Setup
  • Scrum
  • Applying UX Practice Within Scrum
  • Support for UX Practice
  • Thinking Ahead: Aligning Software Development and UX
  • Agile UX Methods
  • Product Impact
  • Summary
  • References
  • Chapter 7 Focus on Users’ Value: Making User Assessment an Evaluation Indicator for Product-Related Departments
  • About Tencent
  • Introduction to Tencent and Its Products
  • Tencent’s Operational Philosophy
  • The Reason for the User Experience Evaluation System
  • User Requirements Shape Business Decisions
  • Optimization of Product Development
  • Systematic Appraisal of User Experience Evaluation System
  • Establishing the User Experience Evaluation System
  • Basic Process
  • Data Collection Methods
  • Statistical Methods
  • Operating the User Experience Evaluation System
  • Top-to-Bottom Promotion
  • Prompt and Efficient Implementation
  • Evaluation Result Feedback
  • Continuous Optimization of the Evaluation System
  • The Value and Influence of the User Experience Evaluation System
  • Final Thoughts
  • Summary
  • Chapter 8 Redesigning My Yahoo!: Using Prototyping to Facilitate Communication
  • Redesigning the Product
  • Initial Design Process and Brainstorming
  • Using Prototyping in Product Design
  • Proof-of-Concept Prototypes
  • Feature-Specific Prototypes
  • Comprehensive Prototype
  • Communicating with Prototyping
  • Final Thoughts
  • Summary
  • Endnotes
  • Chapter 9 User Interface Patterns: Sustainable User Orientation
  • Business Context
  • Products
  • Customers
  • Market
  • Organization
  • Business Problem
  • Constraints and Prerequisites
  • Development Context
  • Building the UI Pattern Library
  • Ensuring Commitment
  • Defining the Library Structure
  • Identifying UI Patterns
  • Describing UI Patterns
  • Reviewing UI Patterns
  • Publishing UI Patterns
  • Using UI Patterns
  • Requirements Definition
  • Requirements Analysis
  • Implementation
  • Compelling Events
  • Achieved Product Impact
  • In-house Benefit
  • Recommendations
  • Summary
  • References
  • Chapter 10 Rapid Testing System
  • Why Haier Values User Experience
  • The User Experience Design Process at Haier
  • Why Rapid Development Is Important for Haier
  • How Rapid Testing Works
  • Standardized Materials
  • Making Good Use of Outside Resources
  • Major Steps in the Rapid Testing System
  • Concept Testing
  • Sketch Assessment
  • Prototype Acceptance Review
  • Achieved Impact
  • Summary
  • Chapter 11 Design Thinking: Expanding UX Methods Beyond Designers
  • Design Thinking
  • Define the Problem to Solve
  • Look for Inspiration
  • Ideate Multiple Ideas
  • Generate Prototypes
  • Solicit User Feedback
  • Benefits of Design Thinking
  • Business Context
  • Company Culture
  • Design Thinking Activities at Intuit
  • Executive Sponsorship
  • Inspirational Talks
  • Workshops
  • Hackathons
  • Quick Experiments
  • How the Development Process Has Improved
  • Increased Speed in Development Processes
  • Increased Efficiency in Development Processes
  • Increased Role for Engineering
  • What Design Thinking Means for User Experience
  • Strategic Role for Design
  • Keep Designing
  • Open the Design Black Box
  • What Design Thinking Means for the Business
  • Improved Ideation
  • New Markets Generated
  • Intellectual Property Created
  • Decreased Time to Market
  • Decreased Costs
  • Influencing the Bottom Line
  • How to Start Design Thinking in Your Own Organization
  • Recognize and Leverage Natural Design Talent in Your Organization
  • Start Small
  • Show, Don’t Tell
  • Summary
  • References
  • Further Reading
  • Index