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Publication Cover

CITATION

Zacharakis, Andrew; Spinelli, Stephen; and Timmons, Jeffry. Business Plans that Work: A Guide for Small Business 2/E. US: McGraw-Hill, 2011.

Business Plans that Work: A Guide for Small Business 2/E

Authors: Andrew Zacharakis, Stephen Spinelli and Jeffry Timmons

Published:  March 2011

eISBN: 9780071752572 0071752579 | ISBN: 9780071748834
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  • Contents
  • Preface
  • 1 Entrepreneurs Create the Future
  • 2 Before You Start Planning, Ask the Right Questions
  • 3 Getting Started
  • 4 Industry: Zoom Lens on Opportunity
  • 5 Company and Product Description: Selling Your Vision
  • 6 Marketing Plan: Reaching the Customer
  • 7 Operations and Development: Execution
  • 8 Team: The Key to Success
  • 9 The Critical Risks and Offering Plan Sections
  • 10 Financial Plan: Telling Your Story in Numbers
  • 11 Conclusion
  • Appendix 1: Quick Screen Exercise
  • Appendix 2: Business Planning Guide Exercise
  • Appendix 3: Sample Presentation
  • Index