The Inside Advantage

The Inside Advantage

Authors: Robert Bloom and Dave Conti

Published: September 2007

eISBN: 9780071762571 0071762574 | ISBN: 9780071495691

Contents

Introduction: Your Inside Advantage Is the Key to Growth

Part 1: Core Customers: Who Are They?

Chapter 1 The Most Important Word in Business

Chapter 2 All Customers Are Not Created Equal

Chapter 3 Zero In on Your Core Customer

Part 2: Uncommon Offerings: What Can You Offer Them?

Chapter 4 What Business Are You Really In?

Chapter 5 Where Tangible Meets Emotional

Chapter 6 Dig Deep for Your Advantage

Part 3: Persuasive Strategies: How Do You Convince Them?

Chapter 7 A Platform Built for One

Chapter 8 Stand Out by Standing Alone

Chapter 9 Create a Compelling Persuasive Strategy

Part 4: Imaginative Acts: Own It!

Chapter 10 Never Stop Celebrating Your Advantage

Chapter 11 Ubiquitous and Explosive Acts

Chapter 12 Become Well Known for Your Advantage

Conclusion: Make Growth Happen—Now!

Notes

Index