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CITATION

Liker, Jeffrey and Ogden, Timothy N.. Toyota Under Fire: Lessons for Turning Crisis into Opportunity. US: McGraw-Hill, 2011.

Toyota Under Fire: Lessons for Turning Crisis into Opportunity

Authors: Jeffrey Liker and Timothy N. Ogden

Published:  March 2011

eISBN: 9780071763073 0071763074 | ISBN: 9780071762991
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  • Contents
  • Foreword: Thunderbird School of Global Management
  • Preface
  • Acknowledgments
  • One: The Most Admired Company in the World
  • Two: The Oil Crisis and the Great Recession
  • Three: The Recall Crisis
  • Four: Response and the Road to Recovery
  • Five: Lessons
  • Index