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CITATION

Wunker, Stephen. Capturing New Markets: How Smart Companies Create Opportunities Others Don't. US: McGraw-Hill, 2011.

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Authors: Stephen Wunker

Published:  May 2011

eISBN: 9780071767521 0071767525 | ISBN: 9780071767446
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  • Contents
  • Preface
  • Acknowledgments
  • Chapter 1 Why New Markets Matter
  • Chapter 2 Finding New Markets
  • Chapter 3 Assessing What Doesn't Exist
  • Chapter 4 The First Customers
  • Chapter 5 Paths to Market Penetration
  • Chapter 6 Entering at the Right Time
  • Chapter 7 Fulfilling the Potential of Emerging Markets
  • Chapter 8 Enabling the Corporation
  • Chapter 9 A Catalytic Role for Government
  • Afterword
  • Notes
  • Bibliography
  • Index