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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
CITATION
Haines, Steven
.
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
.
US
: McGraw-Hill, 2011.
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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Authors:
Steven Haines
Published:
September 2011
eISBN:
9780071770057 0071770054
|
ISBN:
9780071769976
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Book Description
Table of Contents
Contents
Prologue
Introduction: Why Product Management Matters to Your Company
Module I: Context
Chapter 1 Reinventing the Wheel—for the Last Time
Chapter 2 Designing an Organizational Strategy for Product Management
Case Study I: Spotlight on Product Management Excellence: Thomas & Betts
Module II: Clarify
Chapter 3 Everyone is in the Product Management Sandbox
Chapter 4 Solving the Puzzle of the Product Management Organization
Case Study II: Spotlight On Product Management Excellence: Td Canada Trust
Module III: Cultivate
Chapter 5 Clarifying the Role of the Product Manager to Improve Staffing Strategies
Chapter 6 Cultivating and Shaping Product Managers
Case Study III: Spotlight on Product Management Excellence: Fedex Services
Module IV: Continuity
Chapter 7 Building a Knowledge-based Community of Practice for Product Management
Chapter 8 Designing and Sponsoring Cross-functional Product Teams
Chapter 9 Embedding a Governing Model for Sustaining Product Management
Case Study IV: Spotlight on Product Management Excellence: Jetblue Airways
Epilogue
Bibliography
Index
