Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

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Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Authors: Sue Hershkowitz-Coore

Published: August 2011

eISBN: 9780071770804 0071770801 | ISBN: 9780071770149

Contents

Acknowledgments

Introduction

Part One: Getting Started

Chapter 1 Getting Started

Chapter 2 Plan It: Save up to 80 Percent of Writing Time

Chapter 3 Do It: Why Being Creative Is Less Important than You Think

Chapter 4 Check It: The Failure-Proof Step

Part Two: The Psychology of Persuasive Writing

Chapter 5 Create a Selling Message That Builds Sales

Chapter 6 Connect the Dots to Sell More

Chapter 7 Be Likable to Win the Business

Chapter 8 Use Social Media Trends to Write More Persuasive E-mails

Part Three: Successful Prospecting with E-mail

Chapter 9 Write “Cold E-mail” Messages That Get Results

Chapter 10 Craft Powerful Subject Lines

Chapter 11 Ask for What You Want—and Get It!

Chapter 12 Build Interest to Sell More Easily

Part Four: Brand Yourself as a Professional

Chapter 13 Use the Language of Business to Drive Profits

Chapter 14 How to Not Be Your Own Worst Enemy

Chapter 15 Get Results, Not Ridicule

Chapter 16 E-mail on a Smartphone: Use This, Not That

Part Five: Keeping Customers Happy

Chapter 17 Write “Bad News” Messages—and Keep Customers Happy

Chapter 18 What to Say When “I’m Sorry” Doesn’t Work

Chapter 19 How to Follow Up When You’re Ignored—or Worse

Part Six: Bonus to Use Right Now!

Chapter 20 Writing Awesome Prospecting E-mails

Chapter 21 Writing Amazing Follow-up E-mails

Chapter 22 Enhance Your Worth

Index