CITATION

Gallo, Carmine. The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. US: McGraw-Hill, 2011.

The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Authors:

Published:  September 2011

eISBN: 9780071775830 0071775838 | ISBN: 9780071773171
  • Contents
  • Acknowledgments
  • Introduction: What’s All the Fuss About?
  • Chapter 1 Connect Your Brand
  • Chapter 2 Connection Superstars
  • Chapter 3 Harness New Fans
  • Chapter 4 Newbie Ringleaders
  • Chapter 5 Engage Your Followers
  • Chapter 6 Superusers
  • Chapter 7 Create Rewards
  • Chapter 8 Super Mayors
  • Chapter 9 Knock Out the Competition
  • Chapter 10 Swarm Masters
  • Chapter 11 Incentivize Your Customers
  • Chapter 12 Local Heroes
  • Chapter 13 Never Stop Entertaining
  • Chapter 14 Crunked Kings
  • Chapter 15 10 Pitfalls to Avoid
  • Chapter 16 Foursquare Founders in Their Own Words
  • Conclusion: Your Turn to Check In
  • Notes
  • Index