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The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
CITATION
Dahlvig, Anders
.
The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
.
US
: McGraw-Hill, 2011.
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The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
Authors:
Anders Dahlvig
Published:
November 2011
eISBN:
9780071777643 0071777644
|
ISBN:
9780071777650
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Book Description
Table of Contents
Contents
Prologue
Introduction
Chapter 1 The Four Cornerstones of a Good Business
Part 1 A Vision of Social Responsibility
Chapter 2 Maintaining a Strong and Dynamic Corporate Culture
Chapter 3 Diversity: A Good Business Choice
Chapter 4 The Environmental Agenda
Chapter 5 The Market Perspective
Part 2 Differentiation through Control of the Value Chain
Chapter 6 Creating a Unique Product Range
Chapter 7 Building a Supply Chain to Deliver Low Prices
Chapter 8 Efficient Retail Stores
Chapter 9 Effective Communication
Chapter 10 Working as One Company
Chapter 11 Staying on Track
Part 3 Market Leadership and a Balanced Market Portfolio
Chapter 12 The Market Strategy
Chapter 13 The European Expansion
Chapter 14 Strengthening Ikea in the United States
Chapter 15 Developments in Russia and Asia-Pacific
Chapter 16 A Local Company or a Global Retailer?
Chapter 17 Global Expansion in Retail
Part 4 Building for the Long Term
Chapter 18 The Financials
Chapter 19 The Role of the CEO
Conclusion: Doing Good Business while Being a Good Business
