CITATION

Phillips, Jeffrey. Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business. US: McGraw-Hill, 2011.

Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business

Published:  November 2011

eISBN: 9780071786812 0071786813 | ISBN: 9780071786805
  • Contents
  • Acknowledgments
  • Introduction
  • 1 The Mythology of Innovation
  • 2 The Real Barriers to Innovation: Business as Usual and Middle Management
  • 3 How Things Work Today
  • 4 What Relentless Innovators Have in Common
  • 5 The Antagonist
  • 6 The Usual Suspects
  • 7 Creating an Innovation Business-as-Usual Approach
  • 8 What Happens to the Middle Managers?
  • 9 Shifting Your Operating Model to Balance Efficiency and Innovation
  • 10 Results of the Shift
  • Conclusion
  • Notes
  • Recommended Readings
  • Index