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Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business
CITATION
Phillips, Jeffrey
.
Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business
.
US
: McGraw-Hill, 2011.
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Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business
Authors:
Jeffrey Phillips
Published:
November 2011
eISBN:
9780071786812 0071786813
|
ISBN:
9780071786805
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Book Description
Table of Contents
Contents
Acknowledgments
Introduction
1 The Mythology of Innovation
2 The Real Barriers to Innovation: Business as Usual and Middle Management
3 How Things Work Today
4 What Relentless Innovators Have in Common
5 The Antagonist
6 The Usual Suspects
7 Creating an Innovation Business-as-Usual Approach
8 What Happens to the Middle Managers?
9 Shifting Your Operating Model to Balance Efficiency and Innovation
10 Results of the Shift
Conclusion
Notes
Recommended Readings
Index