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CITATION

Sander, Peter. What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win. US: McGraw-Hill, 2011.

What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win

Authors: Peter Sander

Published:  November 2011

eISBN: 9780071792752 0071792759 | ISBN: 9780071792745
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  • Contents
  • Introduction
  • $380 Billion
  • Anatomy of a Superstar
  • The Core Idea
  • A Road Map to Excellence
  • Chapter 1 Born
  • Early Adoption
  • Open Circuit
  • Enlightenment
  • The Apple I, Almost a Computer
  • Executek? Or Apple Computer?
  • Rejection? So What: The Vision Gains Momentum
  • From Genesis to Exodus
  • A Mac in Every Household
  • Chapter 2 Born Again
  • What Came NeXT
  • More Than a Toy Story
  • Back to the Future: Steve Returns to Apple
  • The Vision Gets a Soundtrack
  • One-Button Success: The iPhone
  • Putting It All Together: The iPad
  • Against the Grain: Achieving Excellence in Retail
  • “Unfortunately, That Day Has Come . . .”
  • Chapter 3 Model
  • All Leaders Are Tyrants
  • Button-Down Definitions of Leadership
  • A Different Drummer
  • The “Tyrant” Part
  • Rule Maker, Rule Breaker
  • A Definition Steve Would Have Liked
  • Achievement, Not Money and Power
  • The Zen of Respect
  • The Right Hand for the Left Hand
  • The Steve Jobs Leadership Model
  • Chapter 4 Customer
  • A Decent Burial
  • Faster Horses Don’t Matter
  • There’s a “C” in Leadership
  • Sensing Your Customers
  • See the Customer
  • See the Experience
  • Be the Customer
  • Should You Try This Yourself?
  • Developing Your Own Customer Connectivity
  • Vision: The Glue Connecting the Customer to Your Organization
  • Chapter 5 Vision
  • Not Invented Here—Just Made Perfect
  • The Difference between Invention and Innovation
  • What is a Visionary?
  • Can You Be a Visionary?
  • What Is a Vision?
  • Don’t Confuse Vision with a Mission
  • Don’t Confuse Vision with Passion
  • It’s All about Synthesis
  • Chapter 6 Culture
  • The Culture of Can Do
  • “It’s More Fun to Be a Pirate Than to Join the Navy”
  • “The System is That There is No System”
  • “The Only Way to Do Great Work Is to Love What You Do”
  • Keeping the Focus
  • Chapter 7 Product
  • Cool Air at the Summit
  • “It’s Not a Phone, It’s a Platform”
  • “Simple Can Be Harder Than Complex”
  • Don’t Forget the Cool
  • Chapter 8 Message
  • Be the Face of Your Company
  • Outside In
  • The Message—Simple and Elegant
  • Special Delivery
  • Chapter 9 Brand
  • Brand Essence
  • On Developing a Personal Brand
  • Personal Brand Matters
  • Personal Brand, Company Brand
  • Reaching the Summit
  • The Legacy Lives On
  • Index