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CITATION

Gilmore, Glen. Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines. New York: McGraw-Hill Education, 2014.

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Authors: Glen Gilmore

Published:  December 2014 Pages: 272

eISBN: 9780071799614 | ISBN: 9780071799607
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Acknowledgments
  • Introduction
  • 1 How to Write a Social Media Policy … Without
  • 2 Social (and Mobile) Recruiting, Hiring, and Firing: Legal Issues You Need to Know
  • 3 Copyright, Trademark, and Fair Use: How to Share Content on Social Networks Without Getting Sued ... or Losing Your Social Media Accounts
  • 4 Marketing in Social Media: What You Need to Know
  • 5 How to Make Required Disclosures in Digital Advertising
  • 6 How to Run a Social Media “Contest” Without Losing the Prize
  • 7 Thou Shalt Not Spam (on Social Networks)
  • 8 A Word About (Mobile) Apps
  • 9 Legal Issues for Blogs and Bloggers
  • 10 “Business to Government”: Social Media Best Practices for Large Organizations and Social Compliance in Government
  • 11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die)
  • 12 Going Global: International Social Media Law
  • 13 Nike: A Lesson in International Social Media Nondisclosure
  • 14 Best Practices for Compliant Social Media: Case Studies
  • Conclusion
  • References
  • Index