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CITATION

Key, Stephen. One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company. US: McGraw-Hill, 2012.

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

Authors: Stephen Key

Published:  October 2012

eISBN: 9780071800457 007180045X | ISBN: 9780071800440
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  • Contents
  • Preface
  • Acknowledgments
  • Introduction
  • 1 Opportunities for Inventor-Entrepreneurs in the Twenty-First Century
  • My Journey
  • Successful Inventor-Entrepreneurs in This Book
  • Finding a Mentor
  • 2 Do You Have What It Takes?
  • Entrepreneur: Born or Made?
  • Does the Shoe Fit?
  • Startup Enemy Number One: Fear
  • Why I Took the Leap and Started a Business with One Simple Idea
  • 3 Keep It Simple
  • What Is a Simple Idea?
  • Creating a Product That Will Sell
  • Test the Market
  • Creating a Product That Is Simple to Produce
  • Is It a Money-Maker?
  • 4 Watch Your Back
  • Outsmart the Competition
  • Build Partnerships
  • Protect Your Idea
  • 5 Ready, Set, Launch!
  • No MBA? No Problem!
  • Do You Need a Business Plan?
  • Show Me the Money!
  • Setting Up Your Business
  • 6 Flip the Switch
  • Product Design Package
  • Packaging
  • Finding the Right Manufacturer
  • Logistics
  • Getting Off to a Good Start
  • 7 Power Marketing Made Simple
  • What’s Brand Got to Do with It?
  • Create Demand and Drive Sales
  • Get the Word Out on a Limited Budget
  • Hitch Your Wagon to Someone Else’s Star
  • 8 Winning and Losing at Retail
  • Start Local, Go National, Grow Global
  • How to Get Your Product into Retail Stores
  • On the Shelves of Giants
  • Other Retailing Options
  • Creating Happy Campers and Repeat Sales
  • 9 Managing the Monster
  • Taking Care of Business
  • Be Careful What You Wish For
  • When the Going Gets Tough
  • Cruise, Expand, or Sell
  • Appendix: Valuable Resources
  • Index