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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
CITATION
Kerpen, Dave;
Braun, Theresa; and
Pritchard, Valerie
.
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
.
US
: McGraw-Hill, 2012.
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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Authors:
Dave Kerpen
,
Theresa Braun
and
Valerie Pritchard
Published:
October 2012
eISBN:
9780071800488 0071800484
|
ISBN:
9780071800471
Open eBook
Book Description
Table of Contents
Acknowledgments
Introduction
Chapter 1 Listening One Mouth, Two Ears, Many Opportunities
Chapter 2 Storytelling Tell, Don’t Sell
Chapter 3 Authenticity Just Be Yourself
Chapter 4 Transparency The Truth Shall Set You Free
Chapter 5 Team Playing There’s No “I” in Team (or Culture)
Chapter 6 Responsiveness Taking Listening One Step Further
Chapter 7 Adaptability Change or Perish
Chapter 8 Passion Love the Work You’re With
Chapter 9 Surprise and Delight Every Mistake Is an Opportunity
Chapter 10 Simplicity
Chapter 11 Gratefulness The ROI of “Thank You”
Conclusion
Appendix
Notes
Index
