The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Authors: Paul Marsden and Paul Chaney

Published: October 2012 Pages: 208

eISBN: 9780071802031 | ISBN: 9780071802024

Contents

Introduction

Secret 1: Play the Impulse Game

Secret 2: Involve Them

Secret 3: The Experiential Imperative

Secret 4: Incentivize Intelligently

Secret 5: Sell with Scarcity

Secret 6: Build Consistency

Secret 7: Reciprocity Rules

Secret 8: Social Validation

Secret 9: Arm Yourself with Authority

Secret 10: Like and Be Loved

Secret 11: Drive Discovery

Secret 12: Be Purpose Driven

Secret 13: Deliver ZMOTS

Secret 14: Flip the Funnel

Secret 15: Interest Pays

Secret 16: Sell Shovels

Secret 17: Shopping First, Social Second

Secret 18: Sell to Niche Markets

Secret 19: Get Rated. Get Reviewed.

Secret 20: Go Mobile

Epilogue

Notes

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

Z