CITATION

Voltz, Stephen and Grobe, Fritz. The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works. US: McGraw-Hill, 2012.

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

Published:  November 2012

eISBN: 9780071803397 0071803394 | ISBN: 9780071803380

Book description:

Creating the next YouTube blockbuster is easier than you think!

Includes more than 100 QR Codes linking to successful viral videos!

"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com

One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.

Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:

Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Stephen Voltz and Fritz Grobe are the creators of the viral video studio EepyBird. The recipients of four Webby Awards and two Emmy nominations, they have been featured in the New York Times and the Wall Street Journal and on the cover of Advertising Age.

Keywords: BOOK, GUIDE, HOW TO, EEPYBIRD, MENTOS, DIET COKE, COKE, COCA COLA, THE DIET COKE & MENTOS EXPERIMENTS, EXTREME, VIRAL, VIRAL VIDEO, HOW TO MAKE A VIRAL VIDEO, HOW TO GET YOUR VIDEO TO GO VIRAL, VIRAL VIDEOS, YOUTUBE, FACEBOOK, DOMINO EFFECT, MAKER FAIRE, MAKER FAIR, SOCIAL MEDIA, BRAND, BRANDING, MARKETING STRATEGY, BUSINESS MESSAGE, COMMUNICATE, COMMUNICATION, PROMOTION, MARKET RESEARCH, PRODUCT, ADVERTISING, ADVERTISE, REWARDS, POINTS, REWARD SYSTEM, REWARDS SYSTEM, TARGET MARKET, COMPETITIVE ADVANTAGE, VALUE, PRODUCT DEVELOPMENT, ROI, MULTILEVEL, MULTI-LEVEL, SEO, SEARCH ENGINE OPTIMIZATION, CRM, CUSTOMER RELATIONSHIP, SOCIAL NETWORKING, FACEBOOK, MYSPACE, MY SPACE, CONSUMER BEHAVIOR, PUBLICITY, PUBLIC RELATIONS, PR, MEDIA RELATIONS, MESSAGING, GUERILLA, GUERRILLA, OPT IN, FOUR PILLARS OF PROFIT DRIVEN MARKETING, POSITIONING, MARKETING WARFARE, THE NEXT EVOLUTION OF MARKETING, REPOSITIONING, MARKETING DEMYSTIFIED, BOOK, CLICKS, CUSTOMERS, ONLINE TRAFFIC, SEARCH ENGINE OPTIMIZATION, SEO, ONLINE, WEBSITE, E-MAIL, SEARCH, ONLINE ADVERTISING, BEST PRACTICES, WEBINARS, TRADE SHOWS, VIDEO, EXPOSURE OUTLETS, DO-IT-YOURSELF, NETWORKS, ONLINE SEARCHES, ADVERTISING, BLOGGING, MICROMEDIA, MOBILE MARKETING, CELL PHONE, SMART PHONE, IPHONE, BOOKMARKING, EVENTS, MULTIMEDIA, REVIEWS, OPINION, VIDEO, SOCIAL, NETWORKING, NETWORK, SOCIAL NETWORK, TWITTER, SHOPKICK, FACEBOOK, LINKEDIN, FLICKR, FOUR SQUARE, SQUARE, FOURSQUARE, KLOUT, PEER INDEX, IPHONE, DROID, IPAD, MOBILE, LIKE, FAN, ANALYTICS, ANALYZE, WEB, CPM, RATES, METRICS, CONTENT, CONTENT SHARING, AUDIO, VIDEO, YOUTUBE, BRAND, BRAND BUILDING, WORD OF MOUTH, VIRAL, POSITION, POSITIONING, PROMOTE, PROMOTION, LIKEABLE SOCIAL MEDIA, MOBILE MARKETING REVOLUTION