How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

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How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

Authors: Brandy Mychals

Published: October 2012

eISBN: 9780071803540 0071803548 | ISBN: 9780071803533

Contents

Preface

Introduction: My Story of Transformation

Chapter One: The Creation of the Character Code System: Driving Needs and a Quickstart Guide to Character Coding

Chapter Two: The Challenges We Face in Attracting Clients: If You Build It, Will They Come?

Chapter Three: The Class President Character Code: Actions Speak Louder Than Words

Chapter Four: The Cheerleader Character Code: I Just Want to Have Fun

Chapter Five: The Actor Character Code: Bigger, Bolder, Better

Chapter Six: The Scholar Character Code: Where’s the Evidence?

Chapter Seven: The Activist Character Code: Let’s All Get Along

Chapter Eight: The Artist Character Code: Fight to Be Free

Chapter Nine: Which Character Codes Get Along and Which Clash? Choosing Your Relationships in Business and Life

Chapter Ten: The Character Codes in Marketing and Sales: How to Attract Your Ideal Client

Chapter Eleven: Putting the Character Codes in Action: Are You Ready to Roll?

Appendix: How to Rock the Character Codes in the Real World

Notes

Acknowledgments

Index