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Miles, Jason and Lacey, Karen. Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network. US: McGraw-Hill Education, 2013.

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Authors: Jason Miles and Karen Lacey

Published:  2013

ISBN: 9780071805575 0071805575
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  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • 10 Reasons to Market Your Business with Pinterest
  • How This Book Works
  • Bonus Material
  • Part 1 The Power of Pinterest
  • Chapter 1. The Astounding Interest in Pinterest
  • What’s in a Pin?
  • How People Are Benefiting from Pinterest
  • Pinterest and Your Small Business
  • Here’s How It Works
  • What’s Next?
  • Chapter 2 Supermodels
  • ModCloth
  • BurdaStyle
  • Lil Blue Boo
  • Chapter 3 A New Way of Networking
  • The Birth of a Dream: Ben Silbermann’s Story
  • Dream Building 101
  • A New Form of Discovery
  • The Pin-nacle of Discovery—Referral Traffic
  • Chapter 4 A Personal Story
  • An Aspiring Eight-Year-Old
  • The Birth of a Business
  • The Journey of Liberty Jane Clothing
  • A Funny Thing Happened
  • Lessons We Learned
  • Part 2 Pinterest for Marketers
  • Chapter 5 Basic Functions and Beginner Best Bets
  • Some Terminology
  • The Basics
  • The Power of a Profile
  • Basic Pinboard and Pin Functions
  • Pinning Photos from Your Computer
  • Advanced Pinboarding
  • In Summary
  • Chapter 6 Pinning for Maximum Success
  • You Are What You Pin
  • Eight Keys to Becoming a Trusted Resource
  • The Three Ps of Becoming a Trusted Resource
  • Curating and Creating Killer Content
  • The Three Ps of Killer Content
  • Copyright Issues
  • Part 3 Leveraging the Power of Pinterest
  • Chapter 7 Strategies for Social Contagion
  • Who Are You?
  • The Social Cycle
  • Maximizing the Social Elements of Pinterest
  • Keeping Track of Social Traffic
  • The Three Ps of the Pinterest Social Cycle
  • Chapter 8 Weaving Pinterest into Your Social Media Marketing
  • Tailoring Your Social Media Mix
  • A Social Media Smorgasbord
  • Tying in a Blog and Newsletter
  • One Step at a Time
  • Weaving It All Together
  • The Three Ps of Social Media
  • Chapter 9 Pin Tips and Contests
  • It’s Midnight on Wednesday. It Must Be Time to Pin!
  • Optimal Frequency and Quantity of Pinning
  • Links to Last
  • Contests
  • The Three Ps of Putting on Contests
  • Chapter 10 Driving and Growing Pinterest Traffic
  • Pins with Punch
  • The Three Ps of Pins with Punch
  • Driving Traffic to Your Pinterest Profile
  • The Three Ps of Driving Traffic to Pinterest
  • Spam
  • Chapter 11 Real-Time Blogger Success Stories
  • Liz Marie Galvan
  • Courtney Slazinik
  • Dana Willard
  • Part 4 Pinterest Selling Strategies
  • Chapter 12 Pinterest and the New Era of Social Commerce
  • The Evolution of Buying and Selling Online
  • The Pinterest Edge
  • The Gifts Page
  • Selling Directly from Your Pinboards
  • Seven Selling Rules
  • The Three Ps of Social Commerce and Pinterest
  • Chapter 13 Pinterest for Selling Services and Other Intangibles
  • Jane and Jenny and eMeals.com
  • Maryann Rizzo
  • Roberta Isleib
  • The Intangible Edge
  • Five Types of Emotional Energy
  • Business-to-Business Sales for Intangibles
  • The Three Ps of Selling Services and Intangibles on Pinterest
  • Chapter 14 Incorporating eBay, Amazon, and Etsy
  • The eBay Angle
  • Pinterest and eBay
  • The Three Ps of Pinterest and eBay
  • Pinterest and Amazon
  • The Three Ps of Pinterest and Amazon
  • Pinterest and Etsy
  • Etsy Pros and Cons in Relation to Pinterest
  • The Pinterest-Etsy Combination
  • The Three Ps of Pinterest and Etsy
  • Chapter 15 Monetization Strategies for Pinterest
  • Monetization Basics
  • The Four Product Revenue Structures
  • Measure, Monitor, Manage
  • Selling Your Products from Your Website
  • Selling Your Products on a Third-Party Platform
  • Selling Information Products
  • Selling Services
  • Selling Subscriptions and Continuity Products
  • Selling Advertising
  • Sell Your Website or Business
  • Case Study
  • The Three Ps of Monetization Strategies
  • Chapter 16 Marketing Campaigns for Pinterest
  • Nurture Campaigns
  • Sales Campaigns
  • The Three Ps of Nurture and Sales Campaigns
  • E-mail Marketing Campaigns
  • Myth Busting
  • Managing Your E-mail List
  • Building Your E-mail List
  • E-mail Marketing and Pinterest
  • Best Practices
  • The Three Ps of E-mail Marketing for Pinterest
  • Part 5 No Product? No Problem
  • Chapter 17 Pinterest and the World of Nonprofits
  • Who’s Using Pinterest
  • Opportunities Within Your Assets
  • Staff on the Ground
  • Into Harm’s Way
  • Controversial Conversations
  • Fund-Raising
  • Finding New Followers
  • Case Study—charity: water
  • Seven Keys to Pinterest for Nonprofits
  • Chapter 18 Influencing Your Community with Pinterest
  • Similarities and Differences with Business Tactics
  • Where to Start
  • Churches
  • High Schools and College Planning
  • Local Sports Teams
  • Community and Government Organizations
  • A Community Marketing Campaign
  • The Three Ps of Influencing Your Community with Pinterest
  • Chapter 19 Marketing and Technology Resources
  • Image-Editing Tools
  • Free Traffic Analysis Tools
  • Curalate
  • Google Chrome Browser Extensions
  • Pop-Up E-mail Capture Tool
  • Webinars
  • Lead-Capturing Landing Pages
  • General Resources
  • Notes
  • Index