Sign in  |  Register
Advanced search
Publication Cover

CITATION

Greenberger, Leonard S.. What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say. US: McGraw-Hill, 2013.

What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say

Authors: Leonard S. Greenberger

Published:  April 2013

eISBN: 9780071806442 007180644X | ISBN: 9780071806435
Open eBook
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Acknowledgments
  • Introduction
  • 1 The Science Behind the Art
  • 2 Laying the Foundation
  • 3 The Lost Art of Storytelling
  • 4 Real vs. Perceived Risk, or Why We Drive
  • 5 The CODE for Trust and Credibility
  • 6 Nonverbal Messages and Their Impact on the CODE
  • 7 The Credibility Gender Gap
  • 8 Mastering the Media
  • 9 Avoiding and Escaping Traps
  • 10 The CAN Response
  • Conclusion
  • Recommended Reading
  • Works Cited
  • Index