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CITATION

Williams, Drew and Verney, Jonathan. Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth. US: McGraw-Hill, 2013.

Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth

Authors: Drew Williams and Jonathan Verney

Published:  June 2013

eISBN: 9780071809061 0071809066 | ISBN: 9780071809054
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  • Cover
  • About the Authors
  • Title Page
  • Copyright Page
  • Contents
  • A Beastly Foreword
  • Preface
  • Introduction: Out of the Wilderness
  • Part One: Focus Your Beast
  • Step 1 Ask: How a Single Question Can Reveal Your Future
  • Chapter 1 Understanding Your Beast
  • Chapter 2 How to Discover Your Beast Potential
  • Chapter 3 What Color Is Your Beast?
  • Step 2 Listen: And Let Your Customers Drive the Bus
  • Chapter 4 The Laws of Engagement
  • Chapter 5 Target: The First Law of Engagement
  • Chapter 6 Value: The Second Law of Engagement
  • Chapter 7 Offer: The Third Law of Engagement
  • Step 3 Focus: Organizing Your Resources for the Engagement
  • Chapter 8 The Paths to Engagement
  • Chapter 9 Your Engagement Engine
  • Chapter 10 Fine-Tuning Your Sales Conversion
  • Part Two: Grow Your Beast
  • Step 4 Attract: The Secret to Being Found by Prospects
  • Chapter 11 Getting Found by Search
  • Chapter 12 Getting Found by Placement
  • Chapter 13 Getting Found by Contribution
  • Step 5 Pursue: The Secret to Finding Prospects
  • Chapter 14 The Beast Prospect List
  • Chapter 15 Pursuit and Breakthrough
  • Chapter 16 Sophie Launches Her Pursuit Campaign
  • Step 6 Nurture: Nurture, Convert, and Grow Big
  • Chapter 17 Paul Launches His Nurture Campaign
  • Chapter 18 Turning Customers into Fans
  • Step 7 Grow!: Measure Your Growth and Track Your Success
  • Chapter 19 Unleashing Your Beast
  • Chapter 20 Maintaining Outrageous Growth
  • Notes
  • Index