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CITATION

Brown, Linden and Brown, Christopher. The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance. US: McGraw-Hill, 2013.

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Authors: Linden Brown and Christopher Brown

Published:  December 2013

eISBN: 9780071819824 0071819827 | ISBN: 9780071821148
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  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Introduction
  • 1 What’s Best for the Customer Is Best for the Business
  • 2 Customers’ Rules
  • 3 Customer-Inspired Innovation
  • 4 Relentless Positioning
  • 5 Competing for the Future
  • 6 Tectonic Shifts
  • 7 The New Math: 1 + 1 = 3 or 4 or even 10
  • 8 How Leaders Get Their Ducks in a Row
  • 9 How to Make It Happen
  • 10 Leaving a Legacy
  • 11 Will You Be Ready?
  • Appendix 1: The Research Program
  • Appendix 2: Customer Culture: A Leader’s Measurement and Action Guide
  • Notes
  • Index